S.P.O.O.N.S.
CEREAL IQ
Kings & Queens
Hitting the Wall
2026 Sales Priorities
10


What key idea is emphasized by the second O in SPOONS?

What is Other nutritious foods.

10

This cereal was eaten by the crew of Apollo 11

What is Kellogg's Corn Flakes

10

Our Director of the Northeast Region

Who is Emily Zito-DeSimone

10

This is the app which recently replaced Volt at Walmart

What is Scintilla

10

What is the overarching goal for 2026?

What is Grow share of base and incremental. 

20

Which foods are most commonly "brought along" with cereal?

Fruit, milk, nuts and seeds

20

This cereal was mixed into Wilbur's slop in Charlotte's Web

What is Kellogg's Corn Flakes

20

Our Vice President of Retail Sales

Who is Dean Allen

20

To close the loop on a Walmart prebook these are the three acceptable ways

What are returning a text, returning an email or photo shoot of the KDM who signed for the prebooks

20

What is the approach to close the online share gap?

Match online share to in-store share.

30

What does the "N" in SPOONS stand for?

What is Nutrients you need.

30

This character or characters are the longest running ones for the Kellogg's brands

Who are Snap, Crackle and Pop 

30

This group is led by Cathy Ballmer

What is the RSS (Retail Sales Support) Team

30

The approximate amount of dollars the Retail organization sold in prebooks during 2025

What is $57 million

30

What is the goal for customer investments?

Increase effectiveness.

40

What does the final "S" in SPOONS communicate about sugar?

What is Cereal eaters consume no more added sugar than non-cereal eaters.

40

The percentage of American households that buy cold cereal

_ _ _ _ _ _ _.

What is 94%

40

This person is the Senior Director of Sales for the Ahold-Delhaize team

Who is Mike Marchesani

40

Walmart's largest competitor

Who is Amazon

40

What tool is mentioned for leveraging insights internally and externally?

What is Cereal IQ

50

Which ingredient set best represents the " simple ingredients" message?

Grains, Sugar, Flavor, Salt (plus vitamins & minerals)

50

The four simple ingredients in many Kellogg cereals

What are Corn, Sugar, Malt and Salt

50

This person is the COO of WK

Who is Jean-Baptiste

50

This is the number of Walmart stores called on in the Northeast Area

What are 186

50

How does the company plan to find reinvestment fuel?

what is disciplined cost management?

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