famous
Who created mc Donald’s
McDonald brothers
Promoting and selling products/services
Marketing
Just do it
Nike
Creating a narrative that evokes emotion
Storytelling
is an app and website for streaming music, podcasts, and audiobooks
Spotify
Who created Apple
Steve jobs
An announcement in a public medium
Advertisement
Happiest place on earth
Disneyland
Emphasize the limited availability of a product
Scarcity
Gas station with a beach look logo
Shell
Who created Tesla
Elon musk
An intangible perishable action/experience
Service
Snap crackle pop
Kellogs Rice Krispies
Visual technique that uses colour to show emotion
Colour Psychology
is a fast food restaurant chain that serves American Chinese food, like orange chicken, fried rice
Panda Express
Who created haus labs
Lady gaga
Utilizing existing info for your brand/ business
Secondary research
What in your wallet
Capital one
Make the audience laugh and smile
Humor
is an ice cream shop that offers a wide variety of flavours, plus sundaes, milkshakes, and ice cream cakes
Baskin robins
Who created Costco
James sinegal
Distinct characteristics of a population that have been categorized
Demographic
Quality never goes out of style
Levi’s
Targets the sense of sight sound touch taste and smell
Sensory Appeal
is a store that sells office supplies
Staples