Taglines
This entity created the line "The Few. The Proud."
The Marines
Welcoming and a little unconventional, this brand wouldn't be afraid to surprise you with a fun pun or rhythmic rhyme.
Discover Baltimore County
This three-letter acronym stands for Call to Action.
CTA
This AMC drama made Don Draper a household name.
Mad Men
This snack brand's commercials often feature celebrities unable to function until they eat one.
Snickers
Apple's tagline from its 1997 campaign that instructed audiences to go against the grain.
Think different
The gal pal who always checks in, offers thoughtful advice, and slips in a clever joke at just the right moment.
Kent/OnQ
A sentence missing a subject or verb is known as this.
Fragment
In Friends, this character worked in advertising and later became a junior copywriter.
Chandler Bing
This language-learning app became a social media sensation through the chaotic personality of its owl mascot.
Duolingo
The fast food chain's tagline that insists: "Have it your way."
Burger King
This brand is playful, but would never want to sound silly.
Puratos
This legendary copywriter famously said, "The consumer isn't a moron. She is your wife."
David Ogilvy
This candy brand famously benefited from product placement in E.T.
M&Ms
This furniture retailer once turned a Paris subway station into a fully furnished living room.
IKEA
The four-word tagline used continuously by De Beers since 1947—the longest-running ad slogan in history.
A diamond is forever
This brand balances confidence and responsibility while maintaining an enthusiastic, personable voice.
Butterball
This is what shifts depending on whether you're writing a celebration email or a service outage message.
Tone
This Mel Gibson film follows an advertising executive who suddenly gains the ability to hear women's thoughts.
This pancake chain temporarily changed its name to promote burgers.
IHOP
This L'Oréal slogan became one of the most famous expressions of self-confidence in advertising.
Because you're worth it
OTD
The rhetorical term for repeating words at the start of successive lines—used in MLK's "I Have a Dream" and countless brand campaigns.
Anaphora
Emily Cooper moves to this city to work for a marketing and PR agency.
Paris
This ALS phenomenon raised $100+ million and became one of the most viral cause-marketing movements in history. How cool!
Ice bucket challenge