The Science Of Posting
These are the best days to post on social media across all platforms
What is Tuesday's and Wednesday's
This is the specific social network you're using, TikTok, Instagram, X
What is "Platform"
Nike adding a new colorway, or Apple removing the headphone jack- this "P" is all about what you're actually selling and what makes it different
What is "Product"
This planet is known as the Red Planet because it looks reddish-orange.
What is Mars
The specific goal you measure-like follower growth, link, clicks, or comments
These are the best times to post across all platforms
This is your @username- how people find and tag you
What is "Handle"
If Starbucks charges $6 for a latte, but McDonald's charges $2, they are using this "P" to make you think their coffee is more premium.
What is "Price"
There are 60 of them in an hour
Monitoring what people are saying about a brand, topic, or competitor online
What is Social Listening
People Scroll the most during lunch at 12pm, the afternoon slump at 3pm, and this final window from 5-6pm
When are peak scrolling times/what is end of the workday
This is content that disappears, like stories. Creates urgency vs. permanent feed post
What is "Ephemeral Content"
You can buy a brand's clothes on TikTok shop, at the mall, and on their website- this "P" is about WHERE customers can find and buy it.
What is "Place"
This is the largest continent in the world, where countries like China, India, and Japan, are located.
What is Asia
A series of connected posts that tell a longer story-common on X, Threads, and Facebook
What is Thread
In the first 60 minutes after you post, the platform tests your content on a small audience; if your audience is offline, you fail and your reach dies
what is the algorithm test
What is "Community Management"
A creator unboxing on TikTok, a Superbowl commercial, and a "buy one get one free" coupon are all examples of this "P"
What is "Promotion"
A noun is a person, place, or this.
What is a Thing
Posting the exact same content across multiple platforms at once
71% of marketing directors think you should do more of this, but data shows timing beats volume
what is posting more vs posting smarter
When your feed only shows you people and opinions you already agree with
What is "Echo Chamber/Filter Bubble"
From the friendly barista who remembers your name to the influencer you trust for reviews, this 5th "P" is why great customer service and the right spokesperson matter.
What is "People"
This is a document, signed in 1776, declared that the 13 American colonies were free from England.
What is the Declaration of Independence
When followers feel like they know an influencer/creator personally, even though they don't
What is "Parasocial Relationship"