Bidding
Lowest Cost on Facebook
What is Max Conversions?
The closest thing to a Facebook Collection Campaign
What is a Smart Shopping Campaign?
This audience on Facebook most closely replicates a Remarketing List
What are custom audiences?
Where you find the share of wallet dashboard
What is go/sow?
lowest cost
what is max conversions?
Target Cost on Facebook
What is tCPA
Ad Campaigns that appear across native surfaces, by Google, the closest thing to Facebook Image Ads
What are Discovery Campaigns?
Advertisers choose a source list for their audience, and Facebook finds people similar to that source
What are lookalike audiences?
A repository for all past and current Facebook Ad Campaigns
What is the Facebook Ads Library?
image ads on target cost
Diplay Ads (or discovery) on tCPA
tROAS on Google
What is Minimum ROAS on Facebook?
Display and Discovery are both substitutes for this Facebook Ad Type
What are Image Ads
Custom Intent Targeting is close to this targeting type on Facebook
What is detailed targeting?
2 places you can look before a Cooperative Sell
What are the Share of Wallet dashboard and Facebook's Ad Library?
Smart Shopping Campaign on tROAS
What is Collection (or Catalogue) Ads using Minimum ROAS
The default FB Bidding Strategy
What is Lowest Cost?
Facebook only has "Video Ads" at Google, we have this entire platform (daily double google ad types on said platform)
What is Youtube?
Daily double: TrueView for Action, TrueView Instream, Bumper, Outstream, Nonskippable
Intent versus Self-Reported Data is a main difference in the targeting of X vs. XX platform. Fill in the Xs.
What is Google vs. Facebook?
Sharing the Share of Wallet Dashboard outside of Google
What is bad?
Smart Display Campaigns
What are Image Ads using lookalike audiences?
2 strategies that bid with the goal of achieving an average cost per "optimization event" or "conversion"
If your client is running a Collection campaign on Minimum ROAS, this is the most similar Google strategy
What is a Smart Shopping campaign on tROAS?
This audience list relies on self-reported data, logged in user data, and data across their platforms including Instagram and Messenger, to allow users to target user based on interest, behaviors, age, etc...
What are Core Demographics?
Pre-Call Plan
What you should do before every call?
Dynamic Display Remarketing
What is Image Ads with Custom Audiences?