Set of planned actions taken by mangers to help a company meet its objectives.
What is Strategy?
100
Process of dividing a company’s activities into primary and support activities and identifying those that create value for customers.
What is Value-Chain Analysis?
100
Collection and analysis of information used to assist managers in making informed decisions.
What is Market Research?
100
Sensitivity of demand for a product relative to change in income.
What is Income Elasticity?
100
Institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market.
What is Entry Mode?
200
Written statement of why a company exists and what it plans to accomplish.
What is a Mission Statement?
200
Offering the same products using the same marketing strategy in all national markets.
What is Global Strategy?
200
Exhibition at which members of an industry or group of industries showcase their latest products, study activities or rivals, and examine recent trends and opportunities.
What is a Trade Show?
200
Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts, opinions, or attitudes.
What is a Survey?
200
Individuals or organizations that represent one or more indirect exporters in target market.
What is a Agent?
300
Adapting products and their marketing strategies in each national market to suit local preferences.
What is a Multinational Strategy?
300
Process of collecting and analyzing original data and applying the results to current research needs.
What is Primary Market Research?
300
Process of obtaining information that already exists within the company or that can be obtained from outside sources.
What is Secondary Market Research?
300
Practice by which a company sells its products to intermediaries who then resell to buyers in a target market.
What is Indirect Exporting?
300
Exchange of goods or services directly for other goods services without the use of money.
What is a Barter?
400
Trade theory stating that countries produce and export goods that require resources that are abundant and import goods that require resources in short supply.
What is Factor Proportions Theory?
400
Research in which people record in personal diaries information on their attitudes, behaviors, or purchasing habits.
What is Consumer Panel?
400
Management of the physical flow of products from the point of origin as raw materials to end users as finished products.
What is Logistics?
400
Export of industrial equipment in return for products produces by that equipment.
What is Buyback?
400
Company that exports products on behalf of indirect exporters.
What is Export Management Company?
500
Special ability of a company that competitors find extremely difficult or impossible to equal.
What is Core Competency?
500
Team in which the employees from a single department take on the responsibilities of their former supervisors.
What is Self-Managed Team?
500
Unstructured but in-depth interview of small group of individuals by a moderator to learn the group’s attitudes about a company or its product.
What is a Focus Group?
500
Export/import financing in which an export ships merchandise and later bills the importer for its value.
What is an Open Account?
500
Facility entirely owned and controlled by a single parent company.