CHAPTER 14
CHAPTER 14 & 15
CHAPTER 15
CHAPTER 15 & 16
CHAPTER 16
100
Name of one or more items in a product line that identifies the source or character of the item.
What is Brand Name?
100
Promotional strategy designed to pressure channel members to carry a product and promote it to final users of the product.
What is Push Strategy?
100
Process of assessing a company’s ability to produce enough output to satisfy market demand.
What is Capacity Planning?
100
Practice of buying from another company a good or service that is part of a company’s value-added activities.
What is Outsourcing?
100
Customary means by which a company staffs its office.
What is Staffing Policy?
200
Process of sending promotional message about products to target markets.
What is Marketing Communication?
200
Distribution channel in which a manufacturer grants the right to sell its product to only one or a limited number of resellers.
What is Exclusive Channel?
200
Deciding the process that a company will use to create its products.
What is Process Planning?
200
Production technique in which inventory is kept to a minimum and inputs to the production process arrive exactly when they are needed.
What is Just-in-time manufacturing?
200
Process of forecasting a company’s human resource needs and its supply.
What is Human Resource Planning?
300
Planning, implementing, and controlling the physical flow of a product from its point of origin to its point of consumption.
What is Distribution?
300
Selecting the location for production facilities.
What is Facilities location planning?
300
Extension of company activities into stages of production that provide a firm’s inputs or absorb its output.
What is Vertical Integration?
300
Staffing policy in which individuals from the home country manage operations abroad.
What is Ethnocentric staffing?
300
Positive or negative condition of relations between a company’s management and its works.
What is Labor-management relations?
400
Policy in which a product has a different selling price (typically higher) in export markets than it has in the home market.
What is Dual Pricing?
400
Economic benefits derived from locating production activities in optimal locations.
What is Location Economics?
400
Company assets such as production facilities, inventory warehouses, retail outlets, and production and office equipment.
What is Fixed/Tangible Assets?
400
Psychological process of readapting to one’s home culture.
What is Reverse Culture Shock?
400
Staffing policy in which individuals from the host country manage operations abroad.
What is Polycentric Staffing?
500
Price charged for a good or service transferred among a company and its subsidiaries.
What is Transfer Price?
500
Deciding whether to make a component or to buy it from another company.
What is Make-or-buy decision?
500
Deciding the spatial arrangement of production processes within production facilities.
What is Facilities layout planning?
500
Process of screening and hiring the best-qualified applicants with the greatest performance potential.
What is Selection?
500
Psychological process affecting people living abroad that is characterized by homesickness, irritability, confusion, aggravation, and depression.
What is Culture Shock?
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