Competition 101
This DSP has 40+ North American locations and is headquartered in Chicago, Illinois.
What is Centro?
This DSP offers a 2% programmatic spend discount for clients who pay their full balance within 30 days.
The core weakness of this small DSP is that it was not built on proprietary technology. They've operated on The Trade Desk and now rely on Beeswax.
What is Choozle?
This mid-sized DSP is rare because it has been profitable since it's founding, and has not required capital investment to thrive.
What is StackAdapt?
One of these large DSPs offers audio as an ad channel, which StackAdapt does not (yet).
What is Centro, The Trade Desk, Verizon Media, DV360
Headquartered in sunny Ventura, California, this DSP has 800+ worldwide employees, and will likely surpass $500,000,000 in annual revenue this year.
What is The Trade Desk?
This DSP's programmatic fees are notably higher for lower spending clients. For example, $2,000,000 in monthly programmatic spend is a 12% fee, but $50,000 in monthly spend is 20%.
What is Centro?
This DSP is known for only offering CSM support for clients who surpass a spend threshold.
What is Centro?
Whereas the industry-standard fraud rate is between 10 and 11%, this DSP prides itself on a sub-1% fraud rate.
What is StackAdapt?
What is Verizon Media?
This DSP is smaller than StackAdapt, with an estimated 60+ employees. They're headquartered in Denver, Colorado.
What is Choozle?
While StackAdapt offers no minimum pricing, this DSP charges an initial setup fee of between $5000 - $15,000. This price includes in-person training and facilitation depending on the number of users.
What is Centro?
This DSP excels at geo-targeting, but, a majority of its offerings are geo-targeting.
What is Simpli.fi?
This mid-sized DSP works with impressive brands like Uber, Twitch, FourSquare, and Pandora.
What is Beeswax?
Due to its size and parent company, this massive DSP offers a wide catalogue of consumer data and access to a notable walled garden.
What is DV360
This fairly new DSP is a subsidiary of a major telecom company. Headquartered in Sunnyvale, California, they have over 10,000 employees.
What is Verizon Media?
While this DSP offers no monthly minimums, a customer-facing weakness is their undisclosed margins.
What is StackAdapt?
One of the key weaknesses of this large DSP is that it does not offer proprietary first-party audiences.
What is The Trade Desk, Beeswax
This large DSP has Tourism Australia, Honda, Princess Cruise Lines, Huawei, Toyota, and Home Depot as customers.
What is Verizon Media?
This DSP offers low-cost inventory, but a majority of its inventory is mobile dependant and/or in-app only.
What is Verizon Media?
Headquartered in New York City, and roughly the same size as StackAdapt, this DSP focusses on brands looking to "in-house" their programmatic strategies.
What is Beeswax?
This mid-sized New York-based DSP requires large monthly minimums (minimum of $10,000) and targets larger businesses looking to build-out an in-house programmatic buying system.
What is Beeswax?
Two core weaknesses of this large DSP are its buggy platform and limited inventory sourced by Yahoo and Microsoft.
What is Verizon Media?
This DSP is hailed for its customer support model, where all clients have access to a dedicated Account Manager, Customer Support Manager, Programmatic Analyst and Campaign Optimization Manager.
What is StackAdapt?
One of these DSPs, like StackAdapt, offers bidding strategies beyond CPM. However, unlike StackAdapt, they do not offer CPE bidding.
What is Verizon Media, Simpli.fi, DV360