Chapter 11 Production, Operations, and the Supply Chain
Chapter 12 Marketing and Consumer Behavior
Chapter 13 Product Development and Pricing Strategies
Chapter 14 Promotion and Distribution
WildCard
100
A set of principles concerned with reducing waste and improving flow.
What is lean production?
100
Market when demand exceeds supply.
What is a seller’s market?
100
The process of distinguishing a product from its competition in real or perceived terms to attract customers.
What is product differentiation?
100
The first step in the selling process.
What is prospecting?
100
Target is an example of this.
What is a discount store?
200
The physical arrangement of resources in the production process.
What is the facility layout?
200
To successfully establish meaningful relationships with customers to ensure loyalty and repeat business.
What is the main function of marketing?
200
The benefits associated with a good, service, or idea that affect a consumer's purchasing decision.
What is the total product offer?
200
This transportation mode MOST often has the highest accessibility to markets.
What are trucks?
200
The name for a legally protected brand?
What is a trademark?
300
The name middlemen in a distribution channel are sometimes called.
What are wholesalers?
300
The era in which businesses switched their focus to place special emphasis on pleasing customers after the sale.
What is the customer relationship era?
300
The only revenue-generating component of the marketing mix.
What is price?
300
Often the MOST expensive distribution cost.
What are Conceptual Skills?
300
The name middlemen in a distribution channel are sometimes called.
What are Wholesalers?
400
A business management system that consolidates information into a central database that is accessible to various system modules.
What is an enterprise resource planning system?
400
The most visible part of the marketing mix, which is also often the most expensive.
What is promotion?
400
A brand assigned to each product within a company's product mix.
What is an individual brand?
400
The last step in the personal selling process.
What is transportation?
400
To produce a customized product at almost the rate of mass production while achieving customer satisfaction.
What is he MAIN goal of utilizing a mass customization production system?
500
The final step in the marketing process.
What is to nurture good customer relationships?
500
What the marketers for Quiznos are doing when they try to convince you to buy their sandwiches instead of Subway sandwiches.
What is responding to a need?
500
An agreement between the owner of a brand and another company or individual who pays a royalty for the use of the brand in association with a new product?
What is brand licensing?
500
The BEST source of new leads for good salespeople.