Chapter 11 Production, Operations, and the Supply Chain
Chapter 12 Marketing and Consumer Behavior
Chapter 13 Product Development and Pricing Strategies
Chapter 14 Promotion and Distribution
Chapter 10 Online Business and Technology
100
A set of principles concerned with reducing waste and improving flow.
What is lean production?
100
This situation happens when demand exceeds supply.
What is a seller’s market?
100
The process of distinguishing a product from its competition in real or perceived terms to attract customers.
What is product differentiation?
100
The first step in the selling process.
What is prospecting?
100
The online advertising acronym PPC stands for this.
What is pay-per-click?
200
The physical arrangement of resources in the production process.
What is the facility layout?
200
The primary goal of this activity is to successfully establish meaningful relationships with customers to ensure loyalty and repeat business.
What is the main function of marketing?
200
The benefits associated with a good, service, or idea that affect a consumer's purchasing decision.
What is the total product offer?
200
This transportation mode MOST often has the highest accessibility to markets.
What are trucks?
200
The acronym that describes the situation in which a company sells something to an individual buyer for personal use.
What is B2C?
300
The name middlemen in a distribution channel are sometimes called.
What are wholesalers?
300
The era in which businesses switched their focus to place special emphasis on pleasing customers after the sale.
What is the customer relationship era?
300
The only revenue-generating component of the marketing mix.
What is price?
300
Often the MOST expensive distribution cost.
What are transportation costs?
300
A group of companies that act together to purchase goods or services at lower prices than they could on their own.
What is a procurement exchange?
400
A business management system that consolidates information into a central database that is accessible to various system modules.
What is an enterprise resource planning system?
400
The most visible part of the marketing mix, which is also often the most expensive.
What is promotion?
400
The practice of charging a high price to invoke perceptions of high quality and privilege.
What is prestige pricing (also known as premium pricing)?
400
In supply-chain management, the logistics of obtaining all the necessary inputs, such as raw materials and supplies, that go into a production process is called this.
What are inbound logistics?
400
Typically done by using various aspects of the Internet, such as e-mail, websites, and social networks, among others, to spread knowledge of a brand or specific product.
What is viral marketing?
500
The final step in the marketing process involves this activity.
What is to nurture good customer relationships?
500
The five elements of marketing strategy.
What are the target market, the product, the price, the promotion and the place?
500
An agreement between the owner of a brand and another company or individual who pays a royalty for the use of the brand in association with a new product?
What is brand licensing?
500
The BEST source of new leads for good salespeople.
What are current customers?
500
This B2C business model combines a physical location with an online presence.