What is a pricing method that focuses on consumer demand-how much customers are willing to pay for a product.
100
A marketing ____ is a combination of five main strategies for reaching and keeping customers.
What is mix
100
How products are displayed in the store is called _____ _______ (2 words)
What is visual merchandising
100
Give an example of a promotional campaign that you have seen in real life
What is (open-ended)
100
What does a Public Relations person do for a company?
What is plan activities and promotions
200
This is the practice of combining the price of several products into one price.
What is Bundling
200
Distribution _________ are the various ways that a product can reach the customer
What are Channels
200
True or false. A web banner is a form of free advertising in the internet.
What is False. It is not free
200
A premium is...
What is a free gift the company's name printed on it
200
What are testimonials and endorsements?
Testimonial: when customers give a quote about a product, either on a website or brochure.
Endorsement: When a celebrity or well-known person backs up a product to the public.
300
What does a "trade-out" mean?
What is a bartering practice of exchanging a company's products or services for air time on a radio station.
300
Creating a strong image for a product so customers distinguish it from the competition is called _____ ________ (2 words).
What is Product Positioning
300
Give an example of a brand mark.
What is Burger king sign...Nike "swoosh"..ect. (Any brand logo)
300
A group of specific promotional activities built around a theme or goal is called a
What is promotional campaign
300
Cooperative Advertising is when...
What is when two companies share the cost of advertising
400
Product demonstrations on TV that typically last from 30 minutes to an hour are called....
What is an infomercial
400
Direct mail is...
What are catalogs and sales letters, or a form of print advertising.
400
What does 360 degree marketing mean?
What is using as many ways to communicate as possible
400
True or false. A contest that creates excitement about a product is a form of publicity
What is True
400
List FOUR forms of advertising
what are:
media
direct mail
print advertising
radio
TV
infomercials
product placement
web banners
outdoor ads
500
When introducing a new product, the first step is to get the __________ of potential customers.
What is attention
500
The type of distribution that gives an authorized dealer the sole rights to sell a product is..
What is exclusive
500
Name the 5 P's of marketing
What are Price, place, product, people, promotion
500
What does networking mean?
What is meeting new people through current friends and business contacts to hopefully further your career.