Unit 4.01
A written agreement that is enforceable by law
Contract
Any paid form of nonpersonal presentation of ideas, images, goods, or services
Advertising
he name and/or symbol used by a business; also called signature
Logo
What team just won the College basketball national championship?
Michigan
The specific group you want your message to reach
Target Audience
What is a hat trick?
3 goals by 1 player in a match
To exchange money, goods, or services for public recognition
Sponsor
Well-known person who approves, promotes, or supports a good or service, usually for pay
Celebrity Endorser
A phrase that is easy to remember
Slogan
Setting of a sporting event
Venue
Give me an example of a sales promotion
Up to coach
How many bases are on a baseball field?
4
Whats a risk of being a sponsor
Up to Coach
The way something is viewed
Image
100 of what was given out in the student reading for promotion?
Cowboy Hat
What sport does a college invest the most $ into
Football
How high is an NBA basketball hoop?
10 feet
occurs when a business tries to associate with an event to gain recognition as a sponsor, even though it is not.
Ambush Marketing
People who personally use a good or service to satisfy their own wants
Consumer
Media that transmits information to a large audience via television, radio, or other mass media channels
Broadcast media
What is the NCAA Salary cap
20.5 Million
Which of the following is a sales promotion that would meet a customer’s unique desire:
A. A discount of 20%
B. An advertisement
C. A chance to win a ski trip
D. A 30%-off coupon
C.
How many points is a touchdown worth?
6
What was the team in the show we watch yesterday
Texas tech
What's a disadvantage of getting a celebrity endorser?
Up to coach
A "theme night" is an example of:
A promotional tool
BONUS!!!
Sike...-1,000
When you ask, “What does this sales promotion offer to customers?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing?
A. Determine delivery.
B. Determine creativity.
C. Determine how to get the news out.
D. Determine incentive.
D.
Which country has won the most World Cups
Brazil
Bonus!!!
Sike - 1,000 points
BONUS +1,000 points
Tiger Woods sponsor
Gatorade
What is an incentive?
Up to coach
a good or service that legally uses trademarked or copyrighted material owned by another company or person.
Licensed Product
In Tennis What is the name of the shot that starts every point?
Serve