Unit 2.01
A particular group of customers a business seeks to attract.
Target Market
Why does a team need advertising at their games?
To make money
Why do brands use mascots?
Up to teacher
Essential component of sports (Most important)
Athletes
Involves renting a product for a certain period of time
Rented Goods
Which company’s slogan is “You’re in good hands?”
All state
• Involves designing products that appeal to most buyers
• Communicates to a large audience
Mass Marketing
are partnerships between a sports/event organization and an outside organization that invests in it.
Sponsorship
The stage of brand loyalty in which consumers become aware of a brand and know a bit about it
Brand Recognition
Setting of a sporting event
Venue
• Lessons
• Camps/Clinics
• Fitness classes
Sport Services
Originally, Amazon only sold what kind of product?
Books
Identifies physical and social characteristics
Demographic
When sponsors can treat their clients and special guests to premium seating in a luxury box, exclusive private parties, and the opportunity to meet athletes or celebrities, they can make the sale faster
Hospitality
The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these
Brand Name
These stores sell
Equipment
Uniforms/Clothing
Athletic shoes
Sporting Goods
Involves repairing or changing a product that
you’ve already purchased
Owned Goods
What was the first Pixar movie?
Toy Story
Regions, states, cities, neighborhoods, etc
Geographic
Where is the best place to have a sign for advertising at a game?
Scoreboard
What is frosted flakes mascots name
Tony the Tiger
Any product that bears the name
or logo of a sports team or league
Licensed Merch
Items that Can be stored
Perishable
In Disney's Cinderella, what are the names of Cinderella's two stepsisters?
Anastasia and Drizella
Identifies customers’ lifestyles
and personalities
Psychographic
Why would a company want to advertise at a game?
Show off their company
How did the man who created frosted flakes come up with the animal that was used?
Took a poll on students
BONUS!!!
Sike...-1,000
Quality
hat is the highest-grossing animated film of all time?
Lion King
Identifies what customers want and why they buy it
Behavioral
BONUS +1,000 points
When you keep going back to a certain brand because of how good they are
Brand Loyalty
• Televised shows
• Radio broadcasts
Sports Media
Capable of being touched
Tangible
What year was the first iPhone released?
2007