Licensing 101
Famous Deals
Numbers & Milestones
Logos without Names
WHP Global
100

This company is the #1 Global Licensor of 2025.

What is The Walt Disney Company?

100

Fanatics acquired this trading card and collectibles company in 2022.

What is Topps’ ?

100

When is Geoffrey the Giraffe's birthday?

What is October 17th?

100

What is Ford?

100

This WHP Global investor is located at 333 South Grand Avenue in Los Angeles, California. 

What is Oaktree Capital?

200

This iconic beverage company started licensing in the early 1900s with chewing gum.

What is The Coca-Cola Company?

200

This Hamptons socialite famously sold the rights to her pre-made alcoholic beverage to Beam Global Spirits & Wines in 2011. 

Who are is Bethany Frankel?

200

How much did Ares Management invest in WHP Global in 2023?

What is 375 Million?

200

What is Levi's

200

This WHP Global brand was co-founded by Marcus Wainwright and David Neville, who, despite having no prior design training, aimed to create clothes they and their friends would love to wear. 

What is Rag & Bone?

300

The largest licensing deal ever recorded is the $7.15 billion agreement between Nestlé and this coffee chain.

What is Starbucks?

300

e.l.f Cosmetics acquired this beauty brand for $1 billion earlier this year.

What is rhode?

300

The NFL licensed its name for the first Madden video game in this year.

What is 1988?

300


What is Northface?

300

The Anne Klein brand was founded in this year.

What is 1968?

400

This brand has the highest IP value estimated at $1.3 trillion.

What is Apple?

400

This Athlete signed a $1 billion lifetime deal with Nike in 2016.

Who is Cristiano Ronaldo?

400

What is the exact headcount of WHP Global Employees?

What is 106?

400

What is Burberry?
400

We all know WHP Global was founded in 2019 however, this was the year it's predecessor, Wave Hill Partners was founded.

What is 2018?

500

How much in retail sales did Global Licensed Consumer Products account for in 2024?

What is $310 Billion?

500

This news publishing company partnered with Amazon for the first AI licensing deal.

What is The New York Times?

500

The global brand licensing market value in 2024 was worth roughly this many billions.

What is $370 billion?

500

What is Intel?

500

Vera Wang designed a custom wedding dress for this celebrity's wedding to her two-time NBA Championship & Sixth Man of the Year winning (now ex) husband. 

Who is Khloe Kardashian? 

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