Core Digital: Numero Uno, Baby
From leaderboards to leads, this promotion collects valuable information for advertisers.
What is a contest?
From Times Square to your local bus stop, these ads reach people while they're out and about.
What is Digital Out of Home?
Co-op? Never heard of her. This tool leverages 1st party dealership data and works as a great pivot during if co-op isn't an interest.
What is Audience Activator?
The Prime Video wannabe - but free. It's Amazon’s free, ad-supported streaming service, offering movies and shows without touching your wallet.
What is Amazon Watch For Free?
When it rains it pours: Nexstar is the exclusive partner for this company in the Memphis market.
What is The Weather Company?
Add a ‘Plus’ and you get local headlines anytime, anywhere—on screens big and small.
What is WREG+?
What is Search Engine Marketing?
Who are you calling basic? This co-op package is the smallest offering under this AMM bucket.
What is Audience Builder?
ROI Revealer: Think of it as a marketing GPS—it tracks your ads all the way from eyeballs to cash in the register (cha-ching)!
What is Amazon AMC Matchback Reporting?
Bring social to the big screen: Turn likes and shares into prime-time exposure on a new stage far bigger than your phone.
What is Social OTT?
This homepage feature measures the moments between now and ‘don’t miss it,’ keeping viewers on the edge of their seats until there's only seconds to go!
What is a Countdown Clock?
To whom it may concern: These segments let marketers ‘address’ their ads to specific groups, rather than the masses.
What is addressable audience targeting?
Drive to doorstep: High-intent car shoppers don’t just see this—they receive it at home, giving dealers a direct line to buyers ready to make a decision.
What is Smart Mail?
The DSP that flexes harder than all others — using first-party data to target and follow shoppers from Fire TV to Twitch to that random recipe site you visited once.
What is the Amazon DSP?
They're beautiful, they're brilliant, they work for Perry. Good morning, Angels! We tend to have this effect on our advertisers.
What is The Halo Effect?
This ad unit dominates the top of the homepage like a digital curtain, then politely folds away when you're ready to read the news.
What is a large pushdown ad?
Ever had an ad stalk you from your TV to your phone to your laptop? That’s not witchcraft — it’s this DMS strategy at work.
What is cross-device retargeting?
First-party website info fuels this dashboard, giving dealers a map of audience behavior and leads.
What is Fullthrottle.ai?
Hands out of the cookie jar! It’s advertising guided by actual customer behavior on Amazon, rather than guesses or cookies.
What is 1st party data targeting?
From local stories to national headlines, this network allows you to reach viewers on 364 sites and apps coast to coast.
What is Nexstar Audience Network (NAN)?
You don't need to click 'play' on a video player to see this type of ad- it shows up in articles and feeds as you read!
What is Outstream Video?
This Google tool acts like your business’s digital front door — and if it’s neglected, customers might walk right past.
What is Google Business Profile (or Google My Business)?
Ready, set, list! These turn search queries into showroom visits by putting your vehicles directly in front of high-intent buyers online.
What are Google Vehicle Listing Ads?
There might be 7, but this ain't Snow White! This Amazon package bundles 7 top streaming networks into one convenient package.
What is Amazon STV Premium?
Unseen by users but clear to marketers, it leaves digital footprints linking visits to campaigns.
What is a pixel/tracking tag?