Social Media
101
101
What are 3 popular social media platforms?
Facebook, Instagram, LinkedIn, Twitter, Yelp, Pinterest
Where can you run a digital ad?
Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok
Traffic?
Traffic is the amount of people who visit a website, whether they interact with the site or not.
Once you have a website, you never have to touch it again.
You need to continually update a website to keep up with the modern customer’s expectations, your brand, new items or actions to add to your site...If your website is outdated, it's less likely to attract visitors and site interaction. Most website designs have a "life expectancy" of 2-5 years.
What is the most popular social media platform?
Facebook. As of Q1 of 2020, Facebook has 2.6 billion monthly active users.
How many digital ads should a business run at one time?
There is no right answer! It depends on the effectiveness of each ad. Each ad can be analyzed and compared to determine which ones are performing best. Ads can be updated, tweaked, or turn on or off as needed.
CTA?
Call to Action. In marketing, your call to action is the part of your ad that tells your target audience what they should be doing once they click and hit your website or landing page. The simplest example of a call to action is "Buy now!"
You're charged a daily rate for your Google Ads.
False. One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.
How long do people spend checking social media?
The current average is 1 hour and 15 minutes a day, though this will likely increase due to the pandemic.
How much do you recommend spending on digital ads per month?
How much you spend is up to you and your budget, but we recommend putting aside $250-500 per month for ad spend.
Bounce Rate?
This is the percentage of website visitors who leave a site quickly without really looking at it.
Facebook is the second largest search engine after Google.
People often forget: Facebook isn't even a search engine! YouTube is the second largest search engine, with over 2 billion monthly active users.
What is the best social media platform for my business?
The best platform is wherever your customers are! Different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.
Someone clicks on my ad and is taken to a landing page. What should the landing page include?
The landing page should feature a form and a phone number. The form on the landing page should be straightforward and have as few fields as possible; generally speaking, the fewer the fields, the higher the likelihood of a lead. The phone number should be “clickable” and “textable.” You can also feature a video on your landing page, as well as pictures and testimonials.
Search Engine Optimization (SEO)?
SEO is the process of editing and creating website content and code that ranks well on search engines. That doesn't always mean ranking in Google; SEO can refer to ranking (or showing up prominently) on YouTube, Yelp, social media platforms, etc.
When I do a Google search for a service, the first search result is the best.
Maybe. Or maybe not. This company probably has a stellar SEO strategy working for them, using high-ranking keywords behind the scenes to redirect a search to their site and move them up in the rankings.