There are six features of small group communication. Name two.
Group size, interdependence, task, group talk, identity and norms.
100
True or False: Upward communication in a workplace is initiated by superiors and directed toward their subordinates.
False.
100
The chapter lists five characteristics of New Media. Name two.
Interactive, personalized, creative, flexibile, and always evolving.
100
What are the characteristics of news?
Proximity, prominence, conflict, impact, novelty, human interest, utility.
100
What does IMC stand for?
Integrated Marketing Communications
200
This concept refers to feelings of dread that arise when faced with the possibility of having to work in a group.
Grouphate
200
The ways in which employees think, act, and behave that emerge as a result of their interactions with other at work reflects an organization’s:
Culture
200
True or False: When communicating via CMC, people decrease the amount of information they disclose
False.
200
__________ refers to the trend of citizens not formally trained as journalist to write stories.
Citizen Journalism
200
Dr. Desmond showed a clip from The Ellen DeGeneres show, what point was he making about PR?
That Ellen talking about your product/service is great PR.
300
A role that defines a group’s social atmosphere and interpersonal relationships is known as what?
Maintenence Role
300
_______________ consist of the formal and informal patterns of interaction that regulate the extent to which and how you and your orangizational members talk with each other.
Communication networks.
300
Describe the Social Information Processing theory.
This theory explains how CMC and face-to-face communication are both successful in building relationships.
300
Describe agenda setting.
The space/time given to a news story determines its priority in the mind of readers.
300
What is the role of the account manager?
To act as the liason between the agency and the client.
400
A special kind of group characterized by different and complementary resources of members and by a strong sense of collective identity is referred to as a(n):
Team
400
__________ is the process by which organizational newcomers learn about the values, norms, and expectations that will enable them to become fully contributing members of the workplace.
Workplace socialization. Three stages: anticipatory, assimilation, and exit.
400
Which of the following is NOT an example of the Written Tradition?
A. Hieroglyphics
B. Scribe
C. Cave drawings
D. Printing press
D; this was part of the Print Tradition.
400
What is hegemony?
Refers to the ways in which the media encourage people to consent to status quo power structures.
400
What are the 3 factors a unique selling proposition must accomplish?
Give a reason to buy, be unique: make a claim that your competitors can't, motivate action.
500
Which are Tuckman’s 5 stages of group development?
Forming, storming, norming, performing and adjourning.
500
What are the three types of workplace peer relationships?
Relationships with information peers; relationships with collegial peers; relationships with special peers.
500
A web-based service that allows individuals to create a public profile, maintain and view a list of users who share a common interest in known as what?
Social Media
500
In class, Dr. Desmond showed a newsmap. What is a newsmap?
A visual representation of current news stories, with the size of each story indicating the amount of readers.
500
According to Dr. Desmond, public relations is a ______ function, and advertising is a _______ function.
PR is a management function; Adv. is a marketing function.