Randomly Assessed Memory
This store of memory holds visual information for 0.3 seconds at a time
What is Iconic Memory?
This conditioning component sees behaviour improve when a teacher rewards a student for answering their jeopardy questions
What is positive reinforcement?
The hippocampus helps form explicit memories, the amygdala attaches emotion to them — and this mysterious third thing stores explicit memories long‑term
What is the neocortex?
This lobe contains the primary motor cortex and is important for planning and personality
What is the frontal lobe?
Using a bell as a psychological weapon, this study saw trained dogs salivating on cue
What is Pavlov's Classical Conditioning?
This memory store will keep you on your bike by the time you're 50, whether you thinking about it or not.
What is (Implicit) Procedural Memory
I'm going to ring this bell right next to this steak.
Uh oh, the steak is gone, but I still have the bell.
Ding Ding
What is a conditioned stimulus?
Broca’s area controls speech production and Wernicke’s area supports comprehension — and this mysterious third thing connects them for multimodal language processing
What is Geschwind’s territory?
This area in the temporal lobe is crucial for forming new explicit memories
What is the hippocampus?
By bringing behavioural slot machines to the rodents and avians, this study rewarded small animals for pulling levers
What is Skinner's Operant Conditioning
This brain structure attaches emotional significance to the memories and strengthens fear learning
What is the Amygdala?
Uh oh. I called my tried using a bear cut-out to scare my brother away from my room, but now he's scared of anything with fur.
What is Stimulus Generalisation?
Rods detect low light and cones detect colour in the retina — and this mysterious third thing transmits their signals toward the brain.
What are ganglion cells? / What is the optic nerve?
This system includes the amygdala and hippocampus and is central to emotion and memory
What is the limbic system?
Monkey See, Monkey Do. This study saw kids throwing hands against giant inflatable toys, just because that totally responsible adult was doing it first.
What is Bandura's Bobo Doll Experiment
This model of memory emphasises depth of processing
What is the Levels of Processing Model?
It's been awhile since I've had to worry about snakes, a fear that I have since extinguished. Life is really Ssss- OH MY GOD, IS THAT A SNAKE? NOOOO
You can describe an attitude’s affective and cognitive parts — and this mysterious third thing names how attitudes are expressed in action
What is the behavioural component?
This neurotransmitter is the major inhibitory chemical in the brain and reduces neuronal firing
What is GABA (gamma‑aminobutyric acid)?
This study saw the reconstructive difference between cars politely tapping each-other and dramatically hyper-crashing by using different verbs
What is Loftus & Palmer's Car Crash Experiment
This lab method demonstrated the formation of false memories by implanting a plausible but untrue childhood event
What is the "Lost in the Mall" Paradigm (Loftus & PIckrell) / Misinformation Paradigm
What is Vicarious Reinforcement?
Social categorisation and social identification are two steps in social identity theory — and this mysterious third thing is the comparative process that boosts in‑group self‑esteem.
What is social comparison?
This cortical area is lateralised for speech production in most people.
What is Broca’s area?
Through the use of adrenaline & beta-blockers, different rats were tasked to navigate around the shock zone. With electrifying results
McGaugh's Memory Consolidation