Web Strategy
You complete this document to present your project idea to management.
What is the Project Checklist?
You should know (YSK) to define these the first time you write them.
What are Abbreviations (or initialisms and acronyms)?
It's what tells people where they are on the site.
What are Breadcrumbs?
Bring your appetite, these monthly meetings bring together different audiences discussing various Web related topics .
What are Lunch & Learns?
A date when this document was published.
What is the 07-10-2020?
The meeting where we brief out on progress/next steps/blocks on projects in flight.
What is the Branch Scrum?
It’s the type of content you display in a table.
What is Data or Tabular Data?
It's the most desired page on the site.
What is Homepage?
These people use the CMRS to submit changes to their business content and work directly with IRS.gov Web Strategists to keep their businesses content up-to-date.
What are Business Reps?
You can enter your data and analysis requests here.
What is the Analytics Portal?
A unique number that specifies Program Scope & Objectives.
What is the 2.25.101?
You can submit this to improve search results.
What is a Best Bet?
Utilize precipitous judgment to ascertain this technique for lucid writing.
What is Plain Language?
This drives a page's URL.
What is Channel vocabulary?
These people play an instrumental role in championing efforts related to IRS.gov by sharing information with their stakeholder groups.
What are Core Reps?
The last page in a user session.
What is an Exit Page?
A document which specifies Program Scope and Objectives.
What is the IRM?
Name three topic areas/business units covered by web strategists.
What are OLS, TXO, LB&I-SB/SE, W&I, NHQ, C&L?
Where the background information goes when you write web content.
What is At the end?
It helps users switch between different areas of a specific subsection of the site.
What is Left Navigation?
This Strategy establishes a single source for content management guidance that will be used by all members of the IRS.gov publishing community.
What is Unified Content Strategy or UCS?
The official system used by OLS to process all requests to publish or modify content on IRS.gov.
What is the Content Management Request System (CMRS)?
This SharePoint site provides resources to help you do your job.
What is the Web Strategy Wiki?
Break your content into smaller pieces by doing this with headings, bullets and short paragraphs and sentences.
What is Chunking?
This drives the breadcrumbs and left navigation.
What is Navigation vocabulary?
The communications team switched to this Web based email delivery system in 2022.
What is GovDelivery?
This metric removes duplicate page views from the same user session.
What is a Unique Page View?
This functional team helps you understand user behavior.
What is the Operational Analytics team?
These short phrases are what people might type into search to find — or unlock — your content.
What are Keywords?
This is one of the hardest areas of the site to make changes to.
What is Footer?
This portal shares information about IRS.gov content strategy and how it guides the work that we do to continuously improve the user experience for the taxpayer.
What is Unified Content Strategy Portal or UCS Portal?
The right time to have a consultation with Operational Analytics on your project.
What is At the start (or before you decide what content changes to make)?
Also known as the Unpublish Date, it is the date when a content item expires and must be recertified for technical accuracy. All content on IRS.gov that is not identified as historical must be re-certified annually.
What is the Expiration Date?
This weekly report helps us to maintain up-to-date content.
What is the Recertification Report?
Use this tag to summarize your page with plain language and keywords in 156 characters or less.
What is Meta Description?
This provides an initial visual representation of the desired IA changes on a page.
What are Low-Fidelity wireframes?
This annual conference brings together the IRS Content Commmunity each Fall.
What is Content Conference?
The percentage of users who only viewed this page during their session.
What is Bounce Rate?
The process of focusing on the people who use a digital service and understanding who they are, what they need and their abilities and limitations. It also accounts for the business goals. UX practices ensure people find value in what you provide.
What is User Experience?
Who lives in a pineapple under the sea?
What is Spongebob Square Pants?
Use this, not that, to emphasize words and short phrases in your web writing.
What is Use bold, not italics?
This phase is needed on every project to gather past insights, reports and metrics.
What is Discovery phase?
This platform hosts the UCS Portal and will be upgraded to a new version this year.
What is SharePoint?
Two of the roles that a web strategist plays.
What are 1) Serve as OLS' liaison with the business, 2) Work with the business to coordinate audience, business drivers, taxonomy, content type, template, expiration date and any translation needed, 3) Regularly monitor, audit and evaluate published content to identify content improvement opportunities or 4) Serve a backup producers?
Avoid this when you write. Don't use it. Keep away from it, too.
What is Redundancy or Duplicative content?
A left navigation change or a header change cannot be published without this in place.
What are Translations?
This Web Strategist is the Communication Team lead.
What is Paul Bastuscheck?
This web strategist is the IRM lead.
What is Cheli Rios?
The purpose of this strategic initiative is to provide a positive end-to-end user experience.
What is IRS.gov Evolution?
A 3-word phrase for the process you follow when you write content so search algorithms bump it to the top of the list.
What is Search Engine Optimization (SEO)?
The biggest IA project these days.
What is Global Navigation?
The communications team develops these to outline how IRS.gov is going to communicate important information and projects to key stakeholders.
What are Communication Plans?
A slice of IRS.gov users that performed certain actions in a certain sequence.
What is A user segment (accept "segment")?
Consists of 3 phases:
1.Initiate: The business identifies an information need and submits a request to OLS.
2.Editorial: OLS and the business collaborate to develop and review content.
3.Production: OLS uses the content management system to fulfill the business’ request.
What is Content Life-Cycle?