Industry basics
What are the three types of athletes?
Recreational, amateur, and professional.
Marketing is the practice of promoting or _____ products.
Selling
Teams sell fans the _____ of attending a live game.
Experience
Which strategy tries to reach as many people as possible?
Mass marketing
Where were the first modern Olympic Games held in 1896?
Athens, Greece
Professional athletes are _____ to practice, train, and compete.
Paid
The bigger goal of marketing is to meet consumer _____ and create value.
Needs
Ticket sales are limited by the number of _____ in a facility.
Seats
Which strategy focuses on people who are willing and able to buy the product?
Target marketing
In what year did the ancient Greeks record their first Olympic Games?
776 BCE
Grassroots sports are the _____ level of participation.
Beginner level
Which marketing function gets the word out to potential customers?
Advertising
Sports outcomes are _____, so marketers cannot promise a team will win.
Unpredictable
Age, income, location, and gender are examples of which type of segmentation?
Demographic segmentation
Early sporting events mainly made money through the sale of what?
Tickets
Professional sports includes players, teams, and _____.
Leagues
Which marketing function gathers information about what consumers need and want?
Market Reaserch
Marketing _____ sports means sports organizations market their own products.
Within sports
Interests, lifestyles, values, and mindset are examples of which type of segmentation?
Psychographic segmentation
Which city will host the 2028 Olympic Games?
Los Angeles
Sports facilities are places where people participate, watch, or _____.
Train
A marketing plan outlines an organization's _____ of action for marketing functions.
Plan
Marketing _____ sports means nonsports companies use sports to market their products.
Through sports
What are the Five Ps of the marketing mix?
Product, Price, Place, Promotion, and People
What is the document submitted by an organizing committee explaining its plan to host a major even?
A bid