Group 1
Group 2
Group 3
100
“ It is impossible to evaluate or demonstrate the tourism product in advance”.
TRUE
100
“ The tourism product can be stored”
FALSE
100
“In the market concept, the focus is on customer needs, where marketing is utilized to gain profits through customer satisfaction”. Is this true or false according to the market concept?
TRUE
200
“The size of the market can be increased by increasing the selling effort”
True
200
According to the British Institute of Marketing, marketing is defined as “The management process responsible for …………………….customer requirements profitably.
A. identifying, anticipating and satisfying
B. identifying, satisfying and assessing
C. researching, developing and distributing
D. researching, developing and controlling
A
200
"In the marketing era, attempting to sell what organizations produce comes before producing what they could sell"
FALSE
300
Marketing is the………….of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives.
A. analysis, planning, implementation and distribution
B. analysis, planning, implementation and control
C. analysis, planning, distribution and control
D. analysis, planning, implementation and distribution
B
300
Through which tasks is identifying the needs of tourist done?
A. marketing research
B. market segmentation
C. distribution
D. pricing policy
A
300
How many stages are there in the development of marketing and modern business practices? What are they?
A. 3 stages: production era stage, cooperating era stage, marketing era
B. 2 stages: production stage, marketing era
C. 2 stages: cooperating stage, marketing era
D. 3 stages: production era stage, sales era stage, marketing era
D
400
When did the word “marketing” come into use?
A. in the last 30 years
B. in the 21st century
C. from the 1950s
D. from 2000
A
400
Levitt said that “selling focuses on the needs of the………, marketing on the needs of the……….”
seller - buyer
400
According to the marketing orientation, you should “put yourself in the tourist…………….”?
A. heart
B. shoes
C. mind
D. thought
B