Extra Guac & Coombs
Is the event a paracrisis or a crisis?
Crisis
Who are the stakeholders?
Clients, Employees, Investors, Company Executives, Social media users/influencers, Fast food chains, etc.
What type of crisis/paracrisis is it?
Challenge in the accidental cluster, human-error product harm in the preventable cluster and organizational misdeed in preventable cluster
How should Chipotle's social media team respond?
To be revealed!
Which of Coombs’ response strategies should be adopted?
Denial in denial posture, excusing in diminishment posture, and reminding in bolstering posture
How should Chipotle's CEO respond?
To be revealed!