What is a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
100
target market
What is a particular group of consumers at which a product or service is aimed.
100
balance sheet
What is a statement of the assets, liabilities, and capital of a business or other organization at a particular point in time, detailing the balance of income and expenditure over the preceding period.
100
a Loyal User is a user that has been attributed between your chosen time frame, and performed three or more app sessions (opens) up and until today's date.
What is – loyal users
200
product
What is an article or substance that is manufactured or refined for sale.
200
marketing concept
What is is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition
200
revenue stream
What is is a form of revenue. It is considered one of the building blocks of a business model canvas, revealing the earning a business makes from all the methods by which money comes in.
200
is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives).
What is sales promotion
200
Multiplying the reach by the frequency, expressed as a percentage.
What is Gross rating points (GRP
300
gross impressions
What is The sum of audiences, in terms of people or households viewing, where there is exposure to the same commercial or program on multiple occasions
300
emotional purchase
What is is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing
300
form utility
What is The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance. In a business context
300
as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets
What is media strategy
300
A person who plans wish to set up promotional booths, and ensures exhibitors have everything they need for successful setup.
What is Exhibit manager
400
ambush marketing
What is the practice by which a rival company attempts to associate its products with an event that already has official sponsors
400
product usage
What is something that is made or grown to be sold or used. : something that is the result of a process. : someone or something that is produced or influenced by a particular environment or experience.
400
ethics
What is moral principles that govern a person's behavior or the conducting of an activity.
400
the professional maintenance of a favorable public image by a company or other organization or a famous person
What is public relations
400
Using the name of a product or business as part of the name of an event
What is Corporate sponsorship
500
discretionary income
What is The money that is left over from a consumer's income after paying for basic living necessities such as food, shelter, and clothing
500
behavioral based segmentation
What is focused on a customers attitude towards products and servicses
500
risk assessment
What is Involves preventing, reducing, or lessoning the negative impacts of risk.
500
when an unknown person or event is propelled into the spotlight by fans
What is grass-roots effort
500
Using the name of a product or business as part of the name of an event