Types of research
This type of research is conducted to solve specific problems or get answers to specific questions.
Applied research
A source that is accredited, respected, recognized is R______
Reliable
Data = F_____
Facts
True or False - Using AI technology like Chat GPT is an acceptable way to create research reports
False
The first step of the research process is _______ of the _______
Identification of the problem
This type of research just increases knowledge
Basic research
Research that is conducted within a couple years or months is R_____
Recent
Information = the i__________ of facts
Facts
True or false - You can include direct quotes from sources in your research report as long as you properly cite it.
True
The three parts of the research cycle are: data, information, ______
Action
This type of research helps you identify issues that are not apparent on the surface yet may exist in the future.
Problem identification research
Distinguishing between what is interesting and what builds the case determines what data is R_______
Relevant
Marketing research is the function that links the consumer, customer and p____ to the marketer through information.
Public
Having academic integrity means acting fairly and h_______ when engaging in academic activities
Honesty
Name an example of a data collection tool a researcher could use in step 4 of the research process
case studies, checklists, interviews, occasionally observation, surveys, and questionnaires.
This type of research is conducted to help solve specific marketing problems.
Problem solving research
When you keep in mind the 3 "R"s of research it helps you build a c_____
Case
Marketing research is the systematic and o______ process of generating information to aid in making marketing decisions
Objective
We must follow this type of citation standard for references (3 letters) __ ___ ___
APA
Step 5, Data analysis and interpretation may use these kinds of visuals to help create knowledge
Table, graphs or charts