Ipsos
Before and After
Clients
Around the World
Market Research
100

She is the CEO for Ipsos North America.

Mary Ann Packo

100

It's what Ipsos would do if its clients sold local produce in the town square.

Farmers' market research

100

There are five major US broadcast TV networks. This one is owned by Disney.

ABC

100

Perth

Australia

100

By revenue Ipsos is the fourth largest market research company in the world. This is the first.

Nielsen

200

Didier Trouchot was the person that founded Ipsos. Paris was the place. This was the year.

1975

200

A cellular device used by America's largest oil company - also an Ipsos client.

Exxon Mobil(e) phone

200

In 2015 Kraft announced its merger with this company. You should "catch up" on it.

Heinz

200

Bangalore

India

200

You could survey a sample of a population – alternatively, you could survey everyone, otherwise known as this.

Census

300

Ipsos is traded on the Paris Stock Exchange. This is its ticker symbol.

IPS

300

This is where you report your hours... combined with a 1983 Cyndi Lauper hit.

iTime After Time

300

DiGiorno, Gerber and Purina are all brands owned by this corporation.

Nestlé

300

Karachi

Pakistan

300

This novel product, launched in 1985 by a famous Atlanta-based beverage company, is well known as one of market research's greatest failures.

New Coke

400

In 2011 Ipsos acquired this company, at the time the sixth largest market research compnay in the world.

Synovate

400

The company's entry level training program for those born between 1946 and 1964

Baby Boomer Generation Ipsos

400

Want to talk to the CEO of the Lowe's Corporation? Go to its headquarters in Mooresville, located in this state.

North Carolina

400

Ljubljana

Slovenia

400

It was Edmund McCarthy who first proposed the "four Ps" of marketing: Product, place, promotion and this.

Price

500

If you're "Proud to be Ipsos," you have five core values: Integrity, curiosity, collaboration, client first and this.

Entrepreneurial spirit

500

A GPS tool that helps an Ipsos service line measure market perception changes

Brand Health Tracking Device

500

It was 1938 when Samsung was founded in South Korea as a trading company that dealt with this.

Groceries/produce

500

Kampala

Uganda

500

Eva liked the ice cream that she sampled, but everyone around her hated it, so she kept quiet. Eva was exhibiting this type of bias.

Social desirability bias

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