Digital Marketing
Who is Appian's CMO?
Denise Broady
About how many employees does Appian have?
2000
What does SEO stand for?
Search Engine Optimization - tools that helps to up-rank a website when searched for.
North America
Martech is short for what term?
Marketing Technology
Who is Appians CEO?
Matt Calkins
What do these terms stand for? HM, ID, Req.
Hiring Manager, Interview Desk, Requirement
What does CMS stand for?
Content Management System - tools that is used to create and modify digital content.
What does the term DJ stand for in music?
Disc Jockey
These are types of what? (Marketo, Eloqua, Hubspot..)
Marketing Automation OR Email Automation Platforms
Appians Controller? Full Name!
James Reynolds
What are the two types of turnover?
Voluntary and Involuntary
What does KPI stand for?
Key Performance Indicator
Another name for Ahi?
Tuna
What are the 4 P's in marketing?
Product, Price, Place, Promotion
Appian's SVP, Revenue Recognition? Full Name!
Stacy Dye
What is another name for a search string?
Boolean
What does API stand for?
Application Programming Interface - application programming interface is a way for two or more computer programs to communicate with each other.
Name the 7th planet from the sun?
Google Ads are a type of martech tool for _____?
SEM - Search Engine Marketing
What was Appian named after?
The Appian Way - ancient roman road.
When did recruiting first start? Hint: Very long time ago
What does ERP stand for?
Enterprise Resource Planning - software that manages a company's financials, supply chain, operations, commerce, reporting, manufacturing, and human resource activities.
About how much does it cost Chipotle to onboard and train a new hire?
About $1200