Industry Knowledge
Fundamentals
AMI
AMA
~Surprise~
100
The slogan for Coca-Cola

What is "Open Happiness"?

100

Price, Promotion, Place, Product

What is the 4'Ps of Marketing? ("What is Marketing Mix?" is correct as well) 

100

AMI was formerly known as this name 

What is Market Research Club? (MRC)

100

CPP AMA's slogan for 2020-2021

What is "Pursue Your Vision?" 

100

The 7 member worldwide Korean pop band (and superstars) who is soon collaborating with McDonalds

Who is BTS? 

200

In 2009, Disney acquired this company which resulted to several movies listing in the Top Grossing Films of All Time

What is Marvel?

200

The process of collecting data for the purpose of analyzing customer needs and preferences through 

What is market research?

200

The association that AMI provides free membership to

What is the Insights Association? 

200

The fall event that we collaborated with CSUN, CSULB, CSUF, CSUCI, CSUSB, and CSULA

What is Western Regional Conference? (WRC)


200
In 2021, this "meme" crytocurrency became widely popular online

What is Doge Coin?

300

The new drop-in audio app that requires exclusive invitations 

What is Clubhouse?

300

Using this can improve the quality and quantity of website traffic to a website or a web page 

What is search engine optimization? 

300

The workshop series AMI hosted this year

What is "Road to Gfk" or "R" workshop series?'

300

AMA's 20-21 Podcast

What is The Passion Project?

300

The Hit Netflix show that stars a chess prodigy 

What is Queen's Gambit?

400

This company created the #RealBeauty campaign

What is Dove?

400

Anything that brings about awareness of a specific product, service or business while separating it from other establishments.

What is the brand?

400

The name of the Cal Poly Pomona center that supports AMI

What is the Center for Customer Insights and Digital Marketing?

400

The 20-21 Case sponsor

What is PODS?

400

The writer of the hit Tony award musical Hamilton

Who is Lin-Manuel Miranda?

500

The famous iHop campaign 

What is iHob
500

A strategy used to sell more of an existing product within the current markets it is being sold.

What is market penetration?

500

The year AMI was founded

What is 2013?
500

The city where 19-20 ICC took place

What is New Orleans?

500

This person is the most followed person on TikTok

Who is Charli d'Amelio?

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