Welcome to Retail
What is retail?
Retail is the process of selling products and/or services to customers in order to earn a profit.
What is a comparison shopper?
A customer who spends a lot of time checking out products and prices through online sites, visiting different stores, comparing retailer ads.
As an employee, what is a valid reason for you to not not escort a customer to the location of a product that they’ve asked to see?
You’re working with another customer and can’t leave your area.
What is the term for service that is designed to be tailored to a specific customer’s needs and interests?
Personalized service
If you have a job interview scheduled for 1pm, how soon should you arrive at the store where you’re being interviewed?
15 minutes prior
What kinds of things does a manufacturer produce?
Finished products
What is a recreational shopper?
A customer who shops for fun rather than looking for a specific merchandise or services.
What is the best way to respond to a customer who asks a question about a product and you don’t know the answer?
Admit that you don’t know the answer and take the customer to a coworker or supervisor who can help.
What is cross selling?
The practice of recommending additional products that complement the customer’s purchase.
What is the standard method to use to thank an interviewer after the interview?
Via email
What are services?
Services are intangible; They can not be physically owned by customers. Ex. lawn mowing, or hair care services.
What is an innovation/ trend buyer?
Customer to purchase the newest technology, fashion or car; eat at the just-opened restaurant or see the latest movie.
The type of mindset that best helps you grow and learn as an employee is called-
growth mindset
What is the term for delivery of a positive, memorable experience that is more than the customer expected?
Quality service
What is the term for someone who is considered to be a supportive, reliable part of a group:
Team player
What is a retail ecosystem?
An interconnected system of approaches for meeting the goal of retailing, which is to provide customers with the merchandise and services they want.
What is the term for behavior influences that comes from a customer’s family and friends?
External social cues
The type of mindset that limits you ability to grow and learn as an employee is called-
a fixed mindset
What is a private-label product?
Products developed by national or international manufacturers and then sold under another brand name that is available only at that retailer’s stores.
A vertical career path is in which someone:
Takes on roles with increasing responsibilities that are in the same part of the company.
What is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?
Omnichannel
What is the term for behavior influence that comes from a customer’s own needs?
Internal physical cues
What is a product feature?
Something that your product has; this is typically functionality offered by a software program that enables users to do something.’
What is upselling?
The act of highlighting or revealing an extra value of a product or directing the customer’s attention to other products that may better satisfy their need, even when they may be more expensive
Which agency is responsible for implementing laws and regulations to protect employees?
The EEOC (Equal Employment Opportunity Commission).