David Bradley's Company
Better Know a Marketer
Grab Bag
We, the (OAB) People
OAB, A History
100
The year we were founded.
What is 1979? (or 1983 when we became ABC)
100
Lauren Shalleck, Zarina Ram, Hillary Brendzel
What is CMA?
100
This is the marketer incentive for an RI unit.
What is 3%?
100
This is where Jane lived from 1996-2002.
What is Switzerland?
100
The year OAB was born.
What is 2004?
200
We love acquisitions: this is one of the two companies to spin OFF of us.
What is Corporate Executive Board or OptiLink?
200
Aaron Knowlton, Lex Ruby-Howe, Susan Woda
What is EAB Research?
200
This group is the main constituency for PEC.
What are CMOs?
200
How many members of the team have a brother? And who?
4: Sean Abramson, Natalie, Addy, Clark
200
These were served at OAB's 10-year anniversary party.
What are champagne and cupcakes?
300
This is the first ABC PT Product.
What is Compass (or Revenue Cycle Compass)?
300
Malissa Bennett, Adam Slaughter, Emily Allen
What is Advisory Board International?
300
This department has passed the most leads this year.
What is EAB Marketing?
300
Sarah has a mini collection of these on her desk.
What are acorns.
300
The year OAB hit $100 million in all-time revenue.
What is 2011.
400
Health Care Advisory Board was our first product. This product was our second.
What is Cardiology Roundtable (now Cardiovascular Roundtable)?
400
Lori Murphy, Rick Tillar, Sharon Shoham
What is PDI?
400
Robert Musselwhite is the current Advisory Board CEO. This person was his predecessor.
Who is Frank Williams?
400
How many members of the team studied abroad in London? And who?
2: Addy and Chrissie
400
These people founded One Advisory Board.
Who are Chelsea Andersen, David Felsenthal, and Scott Schirmeier?
500
The Advisory Board Company's original name.
What is The Research Council of Washington?
500
Ashley Rice, Laura Herman, Chloe Bellomy
What is HCIC?
500
This was the largest contract in OAB history.
What is ICD-10 Consulting at Hilo Medical Center ($2,695,007)?
500
Name where four team members (other than you) went to college.
CFA - The College of William and Mary SS - Georgetown University CW - Gettysburg College CB - Bucknell University NP - University of Richmond SA - University of Colorado, Boulder JR - University of Wisconsin, Madison SH - College of Charleston AR - Wake Forest University
500
This person (still at the firm) has closed the most all-time OAB units.
Who is Zarina Ram? (51 units)
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