wheel of functions
Obtaining goods and services for use in the operation of a business or for resale.
What is purchasing?
These are the goods and services.
What are products?
Products are ________.
What are goods and services?
Making or producing things is an example of ______.
What is Form Utility?
__________ is the usefulness of a product.
What is Utility?
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
What is pricing?
Material iteams you can touch.
What are goods?
Making or producing the correct good or service to add value to consumers everyday life.
What is Marketing?
The product’s usefulness is increased because of its location is an example of ________.
What is Place Utility?
Determining the need for and availability of financial resources to aid in marketing activities.
What is Finacing?
The process of creating a product in response to market opportunities.
What is product planning?
A series of tasks performed for a customer.
What are services?
An _________ takes place every time something is sold in the marketplace.
What is an exchange?
Making a product available at the right time of year or a convenient time of day is an example of __________.
What is Time Utility?
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
What is Distribution?
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
What is Marketing Information Management?
An ________ takes place every time something is sold in the marketplace
What is an exchange?
_________ the value of the good or service.
What is Pricing?
Usefulness added to the product through communication is an example of _____________.
What is Information Utilities?
Ways to influence their customers purchasing behaviors; advertising.
What is Promotion
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
What is promotion?
Making or producing the correct good or service to add value to consumers everyday life.
What is Marketing?
Marketing is _______, ________, __________.
What are Products, Goods, and Services.
The ability to aid customers in owning goods is an example of __________.
What is Possession Utility?
__________ to understand business, to learn interpersonal skills, and to perfect communication skills.
What is why we study marketing?