Basic Features
What unique, contextual targeting solution do we offer, considered to be an alternative to the cookie?
Page Context AI
What tab should you navigate to in the platform to build or access existing Brand Lifts?
measurement tab
What does FAB framework stand for?
Feature, Attribute, Benefit
Geo-radius targeting allows you to target users in real time. Location audiences allow you to collect users who have entered a specific location, and then retarget them at a later date (in which case, they could be outside of your intended radius by that point).
What is a benefit of Page Context AI?
Targets audiences based on content they’re actively consuming, creating a more relevant ad experience & increasing conversions.
Under the Planner tab in the platform, you can find which 2 features?
Forecasting & Benchmarks
In order to access the Conversion Journey tool, navigate to the ___ tab and select Conversion Journey under ___ Reports in the left menu.
Reporting, Conversion
During this call, a potential Demo may be appropriate, if enough pre-research has been done.
Capabilities or Discovery call
Brand Lift Study vs. Footfall Attribution Study
Brand lift is the measurement of how your marketing, advertising or customer experience efforts are changing consumers’ recognition, perception, & behavior towards a brand.
Footfall attribution refers to the method used to relate campaign impressions or conversions to actual store visits. It tracks users (via mobile device) who were exposed to a brand through a media campaign, and their subsequent visit to a brick and mortar store.
What is a benefit of geotargeting?
By capturing the attention of nearby audiences, clients can increase their foot traffic and in-store purchases.
The current maximum number of Shutterstock images that can be used per campaign is ___.
10
___ in a Footfall Attribution Study is the increase in likelihood that users, who have seen your ads, will visit the location(s).
Visitation Lift
During a Demo, it's considered a best practice to only discuss ___ number of features uncovered during the initial Discovery call?
3
Standalone vs. Universal Pixel
Universal: track engagements, retargeting audiences, conversion fires (tracking different actions & collecting different information on different URLs)
Standalone: button click, thank you pop up (URL doesn't change, but the event in question must be recorded)
What is a benefit of our near-real time integration with LiveRamp?
Turnaround time is quick and painless so clients can launch campaigns as soon as possible.
The size of an Audience in the Detailed View is based not on the number of people, but on the number of ____?
Unique Device IDs
In Forecasting, the bid type automatically defaults to ___.
CPM
Name all 7 channels we currently offer.
Native, Display, Video, CTV, Audio, In-Game, DOOH
Retargeting vs. Dynamic Retargeting
Retargeting is reaching people who have already seen your ad, engaged with your brand, or visited your website. Dynamic retargeting takes this a step further, by reaching previous visitors with the specific product they're interested in.
What is a benefit of Browsing Audiences?
Pools audiences based on common searches, allowing for a more personalized buyer journey and increased likelihood of conversion.
What 7 languages are supported for StackAdapt's Page Context AI and Browsing Audiences?
English, French, German, Portuguese, Italian, Spanish, and Japanese.
There is a risk of Hulu inventory over-delivering on your budget. What failsafe should you enable on your campaign to ensure this doesn't happen?
enable “pace evenly”
Navigating through the top concerns your customer has stated is also known as ___ ___.
Solution Mapping
Page Context AI vs. Browsing Audiences
Page Context AI - is a page-level targeting method that decides which pages the ads should be placed on in real time.
Browsing Audiences - the platform collects users that are consuming specific content, and the user is then collected into an audience pool and when the audience pool is targeted by a campaign, the user sees ads on different pages they visit on the internet.
What is a benefit of DOOH?
Ads are served in-person to consumers going about their day in the real world, increasing brand recognition and recall.