Ethnography
What is ethnography?
A qualitative research method to study people in their natural environment
What does divergent thinking encourage?
Generating many creative ideas or solutions
Give one example of a material used in the prototyping phase.
✔️ Cardboard.
What is the goal of convergent thinking?
Narrowing down ideas to find the best solution
Name one thinking resource used in design thinking.
People.
. How many phases are in the Double Diamond process?
Four phases.
. What are the two main parts of the Double Diamond model?
✔️ Discover and Define, Develop and Deliver
Which design process includes Empathize, Define, Ideate, Prototype, Test?
✔️ 5-stage d.school process
What is prototyping?
Creating simple models to test and explore ideas.
What does “organizational fit” refer to in design thinking?
✔️ How well a solution aligns with the company’s goals and structure
Which concept in design thinking helps in exploring multiple solutions without judgment?
✔️ Divergent thinking.
What term describes the act of observing users in their natural context?
✔️ Ethnography.
Which stage in design thinking helps in uncovering unspoken user needs?
✔️ Empathy.
Why are materials important in the design process?
They help build prototypes and explore ideas
How is learning achieved in design thinking?
By reflecting on feedback from real users.
In which phase of Double Diamond do you understand the problem?
✔️ Discover.
What is the difference between convergent and divergent thinking?
✔️ Convergent narrows ideas; divergent expands ideas.
What is visual thinking?
✔️ Using images, diagrams, and sketches to communicate ideas.
Which design process includes Empathize, Define, Ideate, Prototype, Test?
✔️ 5-stage d.school process
Why is validation important in design thinking?
✔️ To test if the solution works for users and solves their problems.
What is the purpose of using processes like Double Diamond?
✔️ To structure and guide creative problem-solving.
Which phase checks if the assumptions behind a solution are true?
✔️ Validation phase.
Name a process used in designing for business growth.
✔️ Designing for Growth process
What is one benefit of following a structured design thinking process?
✔️ It increases the chances of solving the right problem.
Which design process emphasizes iterative learning and growth?
✔️ Designing for Growth.