KW Culture & Values
What does the first "W" in WI4C2TES stand for?
Win-Win.
What does "MLS" stand for?
Multiple Listing Service.
What is the recommended number of hours to lead gen?
3 (9am - 12pm)
What does "seller’s market" mean?
More buyers than homes.
What year was Keller Williams founded?
1983
What is the Keller Williams belief about communication?
Seek first to understand.
What is the term for the process of determining a property’s market value?
CMA
What are the 3 pillars of lead generation?
SOI, Geographic Farming, and Prospecting (Active Lead Gen)
What does the term "days on market" (DOM) indicate?
Days listed for sale.
Who are the co-founders of Keller Williams?
Gary Keller & Joe Williams.
What is Keller Williams’ mission statement?
To build careers worth having, businesses worth owning, and lives worth living
What is the minimum percentage required for a down payment on a conventional loan?
5%
What is one recommended Keller Williams tool for tracking leads?
Command
What's the maximum number of units in a building that can be listed as a residential listing?
5
Keller Williams is the largest real estate company by what metric?
Agent count.
What is the second Thursday of May?
RED Day
What is the primary benefit of staging a home for sale?
Helps buyers visualize the property.
When a lead has reached out to you, when is the best time to follow up
Immediately!
What is the legal description of a retrofitted two unit dwelling?
Legal two unit dwelling
What does BOLD stand for?
Business Objective Life By Design
Who is the culture ambassador for KW?
Mo Anderson
What does “earnest money” refer to?
Deposit for good faith.
What is the average percent of online leads that convert to a transaction
Less than 1%
What economic indicator is tied to real estate trends?
Housing supply & demand.
What are the 4 MREA KW Models?
Economic, budget, organizations, lead gen