PPC
Pay Per Click
Not SEO
PPC, Yeah You Know Me
Movie Villians
100
How many key words are allowed for PPC.
What is Unlimited
100
Yes or No, Can concurrent PPC ads use same keyword?
What is No
100
What Does CPC Stand For?
What is Cost Per Click
100
What does CTR stand for?
What is Click Through Rate
100
In the first Batman movie and in The Dark Knight, who is the main villian?
What is the Joker
200
What is formula for CTR- click thru rate
What is Clicks /impressions
200
Yes or No, Do clicks mean your PPC campaign is a success?
What is No- you need conversions!!!!!!!!!!
200
A measure of how relevant your ad, keyword of webpage is to a search
What is Quality Score
200
When selecting Keywords name me one thing you should do to reach the best possible match for a potential customer?
What is Be specific, Avoid Vanity Keywords, Determine a problem you can solve
200
At the end of the Harry Potter books & Movie. Who is the main enemy?
What is Lord Voldemort
300
Testing two similar ads to determine which is most effective. Is called what?
What is A/B Testing
300
There are 4 keyword match types? Name Two.
What is Broad, Broad and Modifier, Phrase, Exact
300
Writing PPC Ads, the ad structure consists of four parts, Name me one of those parts.
What is Headline, Text, Display URL, Destination URL
300
What are ways to track your PPC Campaign and if it is a success?
What is Conversion rate, Call Tracking, Site Conversion Code
300
Who is Superman's main Nemesis?
What is Lex Luther
400
What are three crucial elements for ad copy?
What is Value, Offer, Proposition
400
How many characters allowed in the body of the ad per line?
What is 35
400
What are some product benefits for PPC?
What is Instant Visibility, Leveled Playing Field, Drive Immediate Leads, Attract Targeted Visitors, Transparent Data & Analytics
400
True or False: You only pay when potential customers click on your ad or contact you
What is True
400
In all of the six Rocky movies, Rocky managed to fight numerous boxers, name me two boxers that he has fought.
What is Apollo Creed, Clubber Lang, Ivan Drago, Tommy Gunn, Mason Dixon, Thunderlips
500
How many characters are allowed in a PPC headline?
What is 25?
500
How is Ad Rank Determined?
What is Maximum Bid x Quality Score
500
Inbound marketing costs what PERCENT less then traditional Outboard
What is 61%
500
This is a powerful component of search engine marketing that placews targeted, professional advertisements on search engines and social networks
What is Pay Per Click
500
Who is the main villian in the original De Hard?
What is Hans Gruber
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