Unit 3.1-3
Unit 1
Marketing
Tools
Profit and loss
100

 A term used for an entrepreneur’s own savings, sometimes referred to as owner's capital

What is Personal funds? 

100

An organization that operates in two or more countries, usually has a head office based in its home country.

What is MNC?

100

This “P” refers to the features, design, quality and branding of a good or service offered to customers.

What is Product?

100

Internal factors that can harm a business.

 

What are weaknesses?

100

 The very first thing subtracted from sales revenue

What is the cost of sales?

200

The money raised from selling shares in a limited liability company?

What is Share Capital? 

200

These are cost-saving benefits due to operating on a large scale, which reduces the firm’s average cost of production

What is economics of scale?

200

This “P” involves decisions about discounts, pricing strategies, and how much customers are charged

What is Price?

200

 A company launching an existing product in a new country is using this growth strategy.

What is market development?

200

The abbreviation of profit post expenses

What is PBIT?

300

Selling price per unit - Variable cost per unit 

What is contribution per unit? 

300

This is the conscientious consideration of ethical and environmental practice related to business activity

What is CSR?

300

A company chooses to sell its products online, through retailers, and via direct delivery this refers to  which “P”

What is Place?

300

This section outlines how a company will attract and keep customers.

What is the marketing plan?

300

The PPP in a profit and loss statement

What is profit per period?

400

A short-term flexible form of borrowing is commonly used when businesses have minor cash flow problems

What is overdraft? 

400

This stakeholder group makes sure that health and safety standards are met.

What is the government? 

400

This “P” includes advertising, sales promotion, public relations, and personal selling used to communicate with customers

What is Promotion?

400

Circles in a decision tree represent these uncertain points.

What are chance nodes?

400

The money that is left after all of these expenditures

What is retained profit? 

500

 The legal difference between the owners of a company and the business itself.

What is incorporation?

500

A luxury hotel focuses on staff training, customer service interactions, efficient booking systems, and high-end decor to influence customer experience—these elements together represent which THREE “Ps”?

What are People, Processes, and Physical Evidence?

500

This is the riskiest strategy in Ansoff’s Matrix, involving new products and new markets.

What is diversification?

500

The thing a profit and loss statement can track within a business

What is how well they handle direct or indirect expenses? 

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