Picking Up The Pace
Located under the Performance tab in FreeWheel, this number is used to determine how a placement is pacing over the course of its flight.
What is OSI?
We update this widget in FreeWheel to ensure a set percentage of inventory is pushed towards Peacock.
What is Yield Optimization?
This team provides callouts for campaigns under pacing, over pacing, completion rates, P2+ Demo Comps, and if placements have delivered in full.
Who are the Campaign Managers?
This percentage indicates how much ownership of the content will be sponsored.
What is SOV (Share of Voice)?
This team member is obsessed with Justin Bieber.
Who is Jess Man?
We use this dashboard to pull pacing and reports for 3p.
What is Hubble?
We check the "Disable Macro Substitution" box in FreeWheel when trafficking this tag vendor.
What is DV?
This team is responsible for providing the final delivery report.
Who is the DSR team?
This person is the main point of contact for Peacock and most ODV video targeting.
Who is Ruben?
The current intern for the One Platform team.
Who is Steven?
We refer to the "On Target OSI" when the placement is this.
What is co-view + completes?
This box must be unchecked when trafficking display tags in GAM.
What is "Serve into a SafeFrame"?
This team checks the avails and forecasting for campaigns.
Who is Inventory?
This must be created for all display sponsorships in order to preview what the ads will look like on the site.
What is a test page?
This team member has two kids; Ellie and Charlotte.
Who is Catherine?
When a placement is this percentage or more discrepant, we reach out to the Reporting team.
What is 10%?
When we have placements that are supposed to run as “No Cap”, we check this box under the Delivery widget in FreeWheel.
What is "Ignore Brand/Advertiser Frequency Cap"?
This team is responsible for sending the final wrap deck to the campaign manager.
Who is the Reporting team?
We create these for display sponsorships of 100% SOV, so that other advertisers don't filter into the missing sizes on the sponsored pages.
What are block lines?
This team member has been taking dance classes since they were a toddler and has danced for a minor league baseball team.
Who is Gabby?
We can find this number from dividing "Video Ads 100% Completes" by "Gross Counted Ads".
What is the VCR?
Under the Advanced Settings tab in FreeWheel, Inventory Prioritization Configuration must be set to "inherit" for all PAX placements except for these.
What are PAX Spanish Language Sets?
This team works with the client and the Creative Partnerships team to build Peacock images for Pause ads, Solo ads, Binge ads, L-Bar ads, etc.
Who is the Marketing team?
We append this to the end of a site URL to easily find ad slots and key values for targeting.
What is /?googfc
This team member went to the hospital because they may or may not have been bitten by a bat.
Who is Mike?