Advanced Combos
Peacock AX: PMX ONLY: RBP: [P2+]: Video_Excluding All News, SFV, TV-MA & TLMD_Inclusive of Co-Views & Completes & Connect_Nuggets :15s ONLY
No advanced combo needed.
Restricting the number of times a target audience is typically exposed to video or display ads over a given period of time.
What is Frequency Cap?
STB
What is Set Top Box?
These display ads offer more interactive elements; such as expanding when hovered over, video, and scroll through carousels.
What is Lightbox?
This team member has a dog named Belle.
Who is Gabe?
Peacock AX: Advanced Audience: [A45+]: Video - OTT Only - BRAVO & EOL CONTENT ONLY
SET ONE (OR): Brand: Bravo: All Content, Brand: E: All Content
(AND)
SET TWO: NBCU: OTT
Measuring peoples ages 2 and up. This is also considered our total pool of measured inventory.
What is P2+?
OTT
What is Over The Top?
When using third party tags, this is the buffer in place for display.
What is 6%?
This team member gave us a live cookie baking demo.
Who is Liz?
NBCEG: Portfolio: YouTube: RBP: [Nielsen P2+]: Shortform: Video LATE NIGHT ONLY
SET ONE (AND): Youtube Main ROS & Youtube TV ROS, NBC: Latenight: Shortform
This function, located under the Trafficking tab in FreeWheel, will cause the placement to over deliver by a certain percentage. Inventory will reach out advising us to update.
What is a Buffer?
ROS
What is Run of Site?
These are used to offer separation from competitive ads on the same page.
What are Labels?
This team member was born in Hong Kong.
Who is Elaine?
Peacock AX: RBP: [Nielsen & P2+]: Video_Hispanic Content ONLY_Co-views + 100% Completes
No advanced combo needed.
This function, located under the Trafficking tab in FreeWheel, allows a placement to pace ahead of its pacing curve. Inventory/planning will reach out advising us to update.
What is Excess Inventory?
O&O
What is Owned & Operated?
A value containing a keyword list that a placement is targeted towards or away from in the custom targeting.
What are Admantx Values?
This team member has seen Katy Perry in concert 8 times.
Who is Tara?
Peacock AX: Advanced Audience: [A25-49]: Video_Excluding TLMD, STB/VOD, DNA List_Includes Connect_ :60s ONLY
SET ONE (OR): Peacock: ROS, NBCS: WWE: WWE, NBCU Portfolio Video ROV
(OR)
SET TWO (AND): NBCU: Connect: Direct Acquired: ROS, NBCU: Connect: Policy: Accepts 60 seconds
The impressions delivered within the targeted demographic. When the planner updates the Production Quantity in Op1, we update this in FreeWheel.
What are On Target Impressions?
RBP
What is Ratings Based Planning?
These appear when sponsorships have overlapping dates with the same content targeting.
What are Contending Line Items?
This team member had a Fireball drinking contest with their aunt.
Who is Mike?