Strategy
This term describes the practice of selling a low-priced product with the intention of selling additional, higher-priced items later
What is a loss leader?
For a great low rate you can get online, go to _____ and save some time.
What is The General?
This term describes a business model where a company offers a basic product or service for free and then charges for premium features or upgrades?
What is a freemium model?
This legendary group released what was billed as their last song ever, despite only half of the band still being alive.
Who are the Beatles?
Evan is a registered flyer of these.
What are Drones?
In 2017, this multinational conglomerate acquired Whole Foods Market for $13.7 billion, marking its entry into the grocery retail sector.
What is Amazon?
This German multinational company was involved in a major emissions scandal in 2015 when it was discovered that they had installed illegal software to cheat emissions tests.
What is Volkswagon?
The avenues by which messages, content, or advertisements are delivered
What are Channels?
This movie won seven Oscars in 2023
What is Everything, Everywhere all at Once?
This clothing store, positioned towards teens, gave me my first job.
What is American Eagle?
The term that describes the structure and hierarchy of a brand’s product portfolio and sub-brands.
What is brand architecture?
The conglomerate, headquartered in London, that created popular food brands like PureLeaf, Klondike, and Ben & Jerry's.
What is Unilever?
The measure of the change in the demand for a product in relation to a change in its price
What is price elasticity?
This ’90s sitcom actress became the face of the Hollywood actors' strike, as the president of SAG-AFTRA.
Who is Fran "The Nanny" Drescher?
The communist country that Evan's maternal grandmother was born in.
What is Cuba?
The term for the collective perception of a brand’s quality and value by consumers.
What is brand equity?
In 2016, Microsoft paid $26 Million for this social media company.
What is LinkedIn?
This term describes the method of promotion and advertising to help companies' content rank higher among search engine traffic
What is search engine marketing?
In February, the U.S. Air Force shot down this suspicious object that had drifted across North American airspace.
What is the Chinese Spy Balloon?
Five truths and one lie. Spot the lie:
Evan has done projects with the following companies: Motorola, PepsiCo, Coca-Cola, Visa, Mayo Clinic, and Sony
What is Visa?
In an interesting brand naming decision, Jeep gave this name to its top vehicle model, reintroduced to the world in 2020.
What is Wagoneer?
(Interesting because the company does not call it the "Jeep Wagoneer" in advertisements or show the Jeep logo on the car)
This was the first toy ever advertised on Television
What is Mr. Potato Head?
A comment on a business' social media page is an example of this type of media.
What is Earned Media?
This submarine stole the headlines when it disappeared (later found imploded) while searching for the Titanic wreckage.
What is (was) the Titan?
The weird bird did Evan order on his first date with Emily (Hint, it starts with a "PH")
What is Pheasant?