Promotion
Paid messages in media that persuade people to buy or support something
Advertising
Short-term incentives like coupons or contests to increase sales.
Marketing Mix
New information collected for a specific study or purpose.
Primary Data
Salespeople talk directly with customers to help them decide.
Personal Selling
A long commercial that looks like a TV show but promotes a product.
Infomercial
Activities that create, promote, and deliver products that satisfy customer needs.
Marketing
A small group giving opinions while a moderator listens.
Focus Group
A possible customer who might be interested.
Prospect
Activities used to build a positive image with the public.
Public Relations
A good or service offered to meet a customer need or want.
Product
Collecting and studying data to make better marketing decisions.
Marketing Research
Businesses selling products or services to other businesses.
Business-to-Business (B2B)
Free media coverage that gets people talking about a company or product.
Publicity
Communication that informs, persuades, or reminds customers.
Promotion (Mix)
Introducing a product in one area to check customer response.
Test Marketing
Building long-term customer relationships to keep loyalty.
Relationship Marketing
Short-term incentives like coupons or contests to increase sales.
Sales Promotion
Targeting a small, specific group with unique needs.
Niche Marketing
Offering a free sample so customers can try before they buy.
Sampling
Messages shared quickly from person to person, usually online.
Viral Marketing