Basics
_____-____ design is when you create from the user's perspective.
What is "user-centric"?
This author popularized User Centered Design with his book, “The Design of Everyday Things”
Who is Don Norman?
When the brain fills the missing parts of the design or image to create a whole.
What is Closure? (a Gestalt Principle)
A fictional character created to represent the different user types that might use a site, brand, or product in a similar way.
What is a persona?
What are the Design Thinking phases in sequence?
What is Research -> Define -> Iterate -> Prototype -> Test
Contact information is always found here.
What is the footer?
The KJ method - more commonly known as what - is a method used and allows large numbers of ideas stemming from brainstorming to be sorted into groups, based on their natural relationships, for review and analysis.
What is affinity mapping?
Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or "Click Here."
What is is call-to-action (or CTA)?
From big to small to denote more important to less important.
What is Hierarchy?
The ______ navigation is for content, not utility and it typically persists throughout the website.
What is the primary navigation? ("global" works too)
This effect explains why users tend to remember the first and last item in a list.
What is The Serial Position Effect?
An inspection method designed to identify usability problems in an online product or service. The review is carried out by a small group of usability experts (between 1 and 4), who analyse the product or service to identify any potential usability issues
What is a heuristic evaluation?
A prototyping tool that allows designers to upload wireframes. It is designed to facilitate communication, and does so by integrating with Photoshop, Sketch, Slack, Jira, and other applications
What is Invision?
Used to show where you are, not where you've been.
What are breadcrumbs?
The images in a user’s mind that inform their expectation of a certain interaction or system.
What are mental models?
This type of diagram illustrates the discrete steps and logic users follow across an interactive process.
What is a user flow?
This concept explains why users erroneously perceive prettier designs to be easier to use.
What is the Aesthetic-Usability Effect?
Originally used to refer to the upper half of a newspaper page, this term came to mean "the part of the page visible without scrolling".
What is "above the fold"?
This type of research allows users to group your website’s information and helps ensure that the site structure matches the way users think.
What is card sorting?
This paper-based or interactive low-effort, low-fidelity tool models how the user moves through a process.
What is prototyping?