This term refers to the total market value of all the outstanding shares of a publicly traded company
What is market capitalization?
This is the graphical representation or symbol of a company name, trademark, abbreviation, etc., uniquely designed for ready recognition
What is a logo?
This type of analysis assesses a company's strengths, weaknesses, opportunities, and threats to create strategic planning initiatives
What is SWOT analysis?
This emerging technology involves a decentralized digital ledger that records transactions across many computers in such a way that the records cannot be altered retroactively
What is blockchain?
This acronym stands for the measurable goals a company aims to achieve, often used in performance management
What are KPIs (Key Performance Indicators)?
This financial metric is used to assess a company's ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period of time
What is operating margin?
This is a data-driven marketing strategy focused on engaging customers through personalized content based on their previous interactions with the brand or product
What is customer segmentation?
Taught to many by Victor Cheng, this structured thinking approach is employed in case interviews requiring candidates to dissect a company's revenue streams and cost structures into "buckets"
What is the profitability framework?
This area of finance requires a deep understanding of coding, technology and math, utilizing statistical analysis and automated algorithms to devise and execute trading strategies, thus blending financial acumen with tech savviness
What is quantitative sales and trading?
This term refers to the initial stage of a startup before the business has reached a sustainable model, often characterized by high uncertainty and seed funding
What is the bootstrapping phase?
This area of investment banking deals with raising capital for governments, corporations, and other entities through the issuance of debt securities
What is Debt Capital Markets (DCM)?
This term describes the blend of activities a company uses to promote its products or services, encompassing four elements often referred to as the four Ps
What is the marketing mix?
Or
What are Product, Price, Place, and Promotion?
This management strategy involves a consultant working closely with a company to identify the most effective ways to achieve business success through innovation and reinvention
What is change management?
This set of protocols and tools for building software and applications defines how different software components should interact, often used to enable third-party services to communicate with larger platforms
What is an API (Application Programming Interface)?
This legal structure for a business combines the tax efficiencies and operational flexibility of a partnership with the liability protection of a corporation
What is a limited liability company (LLC)?
This term refers to a financial transaction where a company is acquired using a significant amount of borrowed money to meet the cost of acquisition. The assets of the company being acquired and those of the acquiring company are often used as collateral for the loans
What is a Leveraged Buyout (LBO)?
This marketing principle suggests that a small percentage of your efforts or customer base contributes to a large percentage of your results, such as sales or profits
What is the Pareto Principle or 80/20 rule in marketing?
This buzzword describes the phenomenon where digital technologies are used to radically improve a company's performance or reach, often leading to the creation of entirely new business models and markets
What is digital transformation?
This business model provides customers with access to software applications over the internet on a subscription basis, eliminating the need for internal infrastructure or hardware
What is Software as a Service (SaaS)?
this acronym “MLS” stands for the art of enhancing the visual appeal of presentation slides to effectively communicate complex information in a more engaging and memorable way
What is “Make it Look Sexy”?
This financial instrument allows you to buy or sell a security at a predetermined price on or before a certain date
What is an option?
This digital marketing practice involves optimizing web pages to rank higher in search engine results for specific keywords to increase traffic
What is search engine optimization (SEO)?
If your associate uses this phrase, they might be vacationing in Bora Bora, or they could simply be experiencing a less hectic week in the office, awaiting their next case assignment
What is "on the beach"?
This advanced computing paradigm aims to mimic the function of the human brain in processing and decision-making, marking a significant leap in artificial intelligence research
What are neural networks?
This term refers to the initial stage of a startup before the business has reached a sustainable model, often characterized by high uncertainty and seed funding
What is the bootstrapping phase?