Finance
Marketing
Consulting
Tech
Misc.
200

This term refers to the total market value of all the outstanding shares of a publicly traded company

What is market capitalization?

200

This is the graphical representation or symbol of a company name, trademark, abbreviation, etc., uniquely designed for ready recognition

What is a logo?

200

This type of analysis assesses a company's strengths, weaknesses, opportunities, and threats to create strategic planning initiatives

What is SWOT analysis?

200

This emerging technology involves a decentralized digital ledger that records transactions across many computers in such a way that the records cannot be altered retroactively

What is blockchain?

200

This acronym stands for the measurable goals a company aims to achieve, often used in performance management

What are KPIs (Key Performance Indicators)?

400

This financial metric is used to assess a company's ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period of time

What is operating margin?

400

This is a data-driven marketing strategy focused on engaging customers through personalized content based on their previous interactions with the brand or product

What is customer segmentation?

400

Taught to many by Victor Cheng, this structured thinking approach is employed in case interviews requiring candidates to dissect a company's revenue streams and cost structures into "buckets"

What is the profitability framework?

400

This area of finance requires a deep understanding of coding, technology and math, utilizing statistical analysis and automated algorithms to devise and execute trading strategies, thus blending financial acumen with tech savviness

What is quantitative sales and trading?

400

This term refers to the initial stage of a startup before the business has reached a sustainable model, often characterized by high uncertainty and seed funding

What is the bootstrapping phase?

600

This area of investment banking deals with raising capital for governments, corporations, and other entities through the issuance of debt securities

What is Debt Capital Markets (DCM)?

600

This term describes the blend of activities a company uses to promote its products or services, encompassing four elements often referred to as the four Ps

What is the marketing mix?

Or

What are Product, Price, Place, and Promotion?

600

This management strategy involves a consultant working closely with a company to identify the most effective ways to achieve business success through innovation and reinvention

What is change management?

600

This set of protocols and tools for building software and applications defines how different software components should interact, often used to enable third-party services to communicate with larger platforms

What is an API (Application Programming Interface)?

600

This legal structure for a business combines the tax efficiencies and operational flexibility of a partnership with the liability protection of a corporation

What is a limited liability company (LLC)?

800

This term refers to a financial transaction where a company is acquired using a significant amount of borrowed money to meet the cost of acquisition. The assets of the company being acquired and those of the acquiring company are often used as collateral for the loans

What is a Leveraged Buyout (LBO)?

800

This marketing principle suggests that a small percentage of your efforts or customer base contributes to a large percentage of your results, such as sales or profits

What is the Pareto Principle or 80/20 rule in marketing?

800

This buzzword describes the phenomenon where digital technologies are used to radically improve a company's performance or reach, often leading to the creation of entirely new business models and markets

What is digital transformation?

800

This business model provides customers with access to software applications over the internet on a subscription basis, eliminating the need for internal infrastructure or hardware

What is Software as a Service (SaaS)?

800

this acronym “MLS” stands for the art of enhancing the visual appeal of presentation slides to effectively communicate complex information in a more engaging and memorable way

What is “Make it Look Sexy”?

1000

This financial instrument allows you to buy or sell a security at a predetermined price on or before a certain date

What is an option?

1000

This digital marketing practice involves optimizing web pages to rank higher in search engine results for specific keywords to increase traffic

What is search engine optimization (SEO)?

1000

If your associate uses this phrase, they might be vacationing in Bora Bora, or they could simply be experiencing a less hectic week in the office, awaiting their next case assignment

What is "on the beach"?

1000

This advanced computing paradigm aims to mimic the function of the human brain in processing and decision-making, marking a significant leap in artificial intelligence research

What are neural networks?

1000

This term refers to the initial stage of a startup before the business has reached a sustainable model, often characterized by high uncertainty and seed funding

What is the bootstrapping phase?

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