Evolution of Fintech
Players in the Fintech Ecosystem
Plaid in the Fintech Ecosystem
Customer Challenges
Plaid’s Impact on Consumers
100

During the 20th century, this industry served financial companies to help them operate more efficiently

What is the technology industry?

100

This P2P payment app was essentially the first nationally known fintech company

What is Venmo?

100

Without Plaid’s Auth product, it can take this long to connect a bank account for payments

What is 2-3 days?

100

These are small sums of money that are transferred online, from one financial account to another to verify an account for ACH. This typically results in massive user drop-off rates and is something Plaid helps eliminate.

What are micro deposits?

100

By expanding this type of ecosystem, Plaid is able to provide more choices for consumers to better manage their financial lives and make money management easier.

What is the financial ecosystem?

200

During this year, NASDAQ invented the IPO and electronic trading systems

What was 1971?

200

This budgeting tool introduced the public to the concept of Personal Financial Management

What is Mint?

200

Plaid’s belief is that financial data is owned by the ______

Consumer

200

Plaid’s Balance product helps reduce these types of fees, which occur when money is withdrawn from a bank account and the available balance goes below zero.

What are overdraft fees?

200

These are two examples of how Plaid enables consumers to have control over what financial data is shared and with whom it’s shared with

What is the Plaid Portal at my.plaid.com and the Account Selection feature in Link?

300

These companies are often associated with being ____ to traditional retail banking

What are challengers?

300

This outdated money transferring system allowed consumers to transfer money between banks without the need for a paper check and goes by the initials ACH

What is the automated clearing house?

300

In 2018, Plaid signed its first data access agreement with this major bank, paving the way for cooperation with the banks

What is Chase Bank?

300

This act occurs when a person types inaccurately by striking two keys at the same time with one finger.

What is fat-fingering?

300

This Plaid team helps build trusted relationships with financial institutions to ensure financial access for all consumers

What is the financial access team?

400

This term is used to describe the future of fintech and the idea that every company will be a fintech company

What is Embedded Finance?

400

This growing segment of “banks” include companies like Chime, Varo, and Revolut are classified as this

What are challenger or neobanks

400

When Plaid launched its connections to financial institutions, the only connection it had was to this financial institution

What is Amex?

400

Plaid’s Asset product returns a consolidated view of assets across accounts, in addition to historical bank transaction data. This eliminates the need for the manual upload of these types of statements in the lending industry.

What are bank statements?

400

Unlike this Plaid competitor, Plaid has never, and will never, sell consumer data.

What is Yoodle?

500

In the 1950’s, Diner’s Club was the first to introduce this payment method as an alternative to paper money

What is the credit card?

500

This regulation passed in response to the 2008 stock market crash paved the way for consumer financial data access and created the CFPB

What is Dodd-Frank

500

Plaid averages this many connections to apps and platforms per day

What is 400-500k?

500

ACH processing fees are typically 1/10th the cost of this other payment method

What are credit card payments?

500

Plaid believes that data access is a right for consumers, and that financial institutions and other data sources should provide a seamless way to facilitate this type of data access.

What is consumer-permissioned data access?

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