Measurement Bias
Response Bias
100
True or False: Measurement bias occurs when the data-collection method consistently under or overestimates a characteristic of the population.
True.
100
True or False: Response bias occurs when particular groups are under-represented in a survey because they chose not to participate.
False, that is what a non-response bias is.
200
What is a leading question?
A leading question is a question with suggested answers that may affect the mindset of the respondents and not reflect their true opinions on the topic.
200
What is a loaded question?
Loaded questions are questions that contain wording or information intended to influence the respondents' answers.
300
Name two of the three causes of measurement bias mentioned in the presentation.
1. Deterrents and Incentives 2. Leading Questions 3. Loaded Questions
300
Name two ways to prevent response bias mentioned in the presentation.
1. Make sure your questions are clear, precise, and relatively short 2.Avoid using words such as “Don’t you think?”, “Wouldn’t you like” 3.Avoid sensitive topics 4.Choose the respondents for the survey carefully
400
Create an example of a measurement bias that was not used in this presentation.
Any situation that would under or overestimate characteristics of the population being measured.
400
Create an example of response bias that was not used in this presentation.
Any situation where the respondents may intentionally give false or misleading information.
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