Two-way, personal communication between salespeople and individual customers.
What is Personal Selling?
100
Where advertising says, "Buy our product", this says "Buy it now".
What is Sales Promotion?
100
Communicating with carefully targeted individual customers to obtain an immediate response and hopefully cultivate lasting customer relationships.
What is Direct Marketing?
100
A set of interdependent organizations, called intermediaries, involved in the process of making a product or service available for use or consumption by the consumer or business user.
What is a Distribution (marketing) Channel?
200
This is the step in the sales process when a salesperson asks the customer for the order.
What is the Closing?
200
This type of consumer promotion is when you offer your target market a trial amount of your product.
What is a Sample?
200
Sending an offer, announcement, reminder, or other item to a person at a particular physical address.
What is Direct Mail Marketing?
200
With this type of distribution strategy, a producer stocks the product in as many outlets as possible.
What is Intensive Distribution?
300
DAILY DOUBLE! (This question is worth $600)
In addition to a base salary, this type of compensation is often given to salespeople based on how much they sell.
What is Commission?
300
This is when a consumer sends in a "proof of purchase" for a product and the price reduction occurs after the purchase.
What is a Rebate?
300
These are online communities (like Facebook, Twitter, Instagram) that many companies are utilizing to advertise their products to consumers.
What are Social Media Networks?
300
A layer of intermediaries that perform some work in bringing the product and its ownership closer to the final buyer.
What is a Channel Level?
400
This type of sales force structure gives a sales person exclusive rights to sell the company's full product line in a given geographical area.
What is Territorial?
400
DAILY DOUBLE! (This question is worth $800)
When consumers submit their name for a drawing and the winner is selected by chance alone.
What is a Sweepstakes?
400
This online marketing domain is the exchange of products and information between consumers.
What is Consumer-to-Consumer (C2C)?
400
This is a channel that has no intermediary levels.
What is a Direct Marketing Channel?
500
This is the first step in the sales process.
What is Prospecting and Qualifying?
500
Name 3 (out of 5) things to keep in mind when developing a sales promotion.
What is: 1. Size of incentive 2. Conditions for participation 3. Length of the promotion 4. Promotion and distribution 5. Evaluation
500
This is the Internet version of word-of-mouth marketing?
What is Viral Marketing?
500
DAILY DOUBLE! (This question is worth $1,000)
Name 4 primary functions of distribution channels.
What is 1. Provide market information 2. Promote the product 3. Contact with customers 4. Match the product with the customer 5. Negotiation 6. Physical distribution 7. Financing 8. Risk-taking