Types of Media
Advertising
Media Planning
Media Measurement
Media Rates
100
A channel or system of communication
What is a medium?
100
Nation and appear every week or every month.
What is a magazine?
100
A business that specializes in developing ads and ad campaigns for its clients.
What is advertising agency?
100
Are concerned with the correct medium to use and cost.
What is a media planner?
100
Advertising uses this, defined in terms of time.
What is a set format?
200
The members of mass media.
What is media?
200
Combines sounds, images and motion for advertising.
What is television?
200
A series of ad messages that share a single idea and theme
What is ad campaign?
200
The number of homes or people exposed to an ad.
What is an audience?
200
The amount of money it costs to display an ad.
What is a media or advertising rate?
300
Channels of communication.
What is mass media?
300
Consists of ads sent by mail to people's homes and businesses.
What is Direct-Mail Advertising?
300
Something ad agencies vary in.
What is size?
300
the number of times an audience sees or hears an ad.
What is frequency?
300
The time period when network TV or radio audience is the largest.
What is Prime Time?
400
Uses word and pictures to communicate.
What is Print media?
400
Appears mostly in phone books.
What is directory advertising?
400
To create a media plan select the right medium to use, do this.
What is the three basic questions?
400
A single exposure to an advertising message.
What is an impression?
400
The cost of Internet is based on this.
What is the type size, and format of the ads?
500
The main advertising medium in the United States.
What is a newspaper?
500
Ads can reach a wide audience.
What is Radio Ads?
500
Can the medium present then right "blank" and the appropriate business image.
What is product or service?
500
the media cost of exposing 1000 readers or viewers to an advertsiing impression.
What is Cost Per Thousand (CPM)
500
Paid search ads are the Internet ads that online advertisers bid on for this.
What is search engine queries?
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