Online Advertising
Websites
100
A way of communicating messages to various publics by using the internet as the main medium.
What is Online Advertising?
100
Distribution center in cyberspace.
What is a website?
200
The main provider of online advertising.
What is Google?
200
Info about products/services, lists of product lines, technical support.
What are features of good websites?
300
Poorly educated, elderly, disabled, unemployed, or retired.
What are groups that may not have access to internet advertising?
300
Able to quickly update information, interactivity, reachability, no space limitation.
What are benefits of websites?
400
Largely ignored, viewing problem, expensive, and transition.
What are drawbacks to online advertising?
400
Food, travel, sale, organization, nonprofit, education, entertainment.
What are the main industries that utilize websites?
500
Finance and insurance, travel and tourism, retailers and general merchandise.
Who are the main users of online advertising?
500
Not enough feedback, relies on advertising, search engine issues.
What are drawbacks of online advertising?
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