Value Statements
Raw New
Customer Segmentation
Auto
Existing
100
"After all these years of being a major competitor at this, we are finally number one in this area as well. Since 2015 actually, this will be a great value to you now that your family is growing." What is this value statement relating too?"
What is Life.
100
How much Customization can we bind on a vehicle in UAX?
What is $5,000
100
"I don't know anything about Insurance. I just need someone I can go in and tell what I need and they take care of it for me. Trusting a professional is really the best for me." What Segment is this caller mostly?
What is Relationship Seeker
100
"So basically since my mom is mutual and hasn't had any accidents, I can get this?! That's great! I look forward to losing it in 3 years though!" What Auto perk are they talking about?
What is GDD
100
"Wow, I was totally surprised! I mean I know it was my fault and I expected my premium to go up. But, when the agent called me and told me don't worry about it and my rate would stay the same. I knew then, after all these years being with State Farm was worth it." What existing benefit is the customer talking about?
What is Accident Free for 9+ years (AFD 10 yr will do)
200
"Once we became number one at this, we have stayed number one. We make sure everyday to keep that position by the promises we provide to our customers. At State Farm we look forward to protecting you, just make sure you don't get any tickets!" What product is the rep selling?
What is Number one in Auto.
200
"This sucks so much. I had no idea I couldn't get insurance without this. I tried to give him a different number but they pulled up my information with my social. Guess I have to go pay my tickets." What is the customer talking about he needs to be able to get insurance?
What is a Valid Drivers License
200
"I hate it when I need something and I can't get it done when I need it to be done. If you are 24/7 then I should be able to call in at 3:00am and get whatever I need done! I mean, I will even do it online myself if I have that option." What segment is this caller mostly?
What is Demanding Local Shopper
200
"I'm glad to have this, and I'm even more glad that it wont be beeping at me all the time like my Progressive one did. That was annoying but now I can drive in peace and save money at the same time!" What Auto discount are they talking about?
What is DSS
200
"Man, I was so scared when I called in to pay my insurance. I really thought I had been dropped. Good thing I had that grace period to make the payment. And Good thing I didn't have an accident!!" What existing customer benefit are they talking about?
What is TOOF Payment
300
"To think that we have been number one at this for longer then I have been alive! That's huge because most people don't know that we insure one out of five people in the US in this area! Imagine having the number one insurance company taking care of your hard earned asset. Heck we'll even cover you and it's appreciation." What product is the rep selling?
What is Fire
300
"I have to go all the way home and get this just so I can set it up. The guy said that my quote could change after they add it to the application but it shouldn't matter too much. If I can't find it, I guess I can call my wife and have her go outside her job and get that for me from her car." What is the customer talking about we need in order to bind?
What is Vin Number
300
"So I don't really care, just get me insurance. I guess I know I need it. I guess insurance with a good company is also important. I actually know a bit about what I want, I went and checked out the Facebook pages of the 3 top companies. Funny how the number of likes on their sites don't reflect the companies market share." What segment is this caller mostly?
What is Passive
300
"I worked so hard to be in the 1% of all my friends. Having to pay for my own insurance is fine but It really sucks knowing that if my dumb brother would have worked harder I could have saved more money. Oh well guess I'll be hiding his Xbox this semester." What Auto related thing are they talking about getting?
What is Good Student Discount
300
"I was so worried that my son wouldn't pass his drivers license test. He did a good job. Now I have to deal with my premium going up, but at least I'm able to do this and he be covered today." What is the existing customer benefit are they talking about?
What is Adding a Driver
400
"Imagine your children will be able to benefit from this, even your grandkids will have this passed on to them. You know, I had a customer paying $2.45 a month because of this, he had been with us since he was 15 and his dad since he was a young man." What value is the rep selling?
What is Legacy discounts
400
"Man this guy was great. He even asked me to put the Sales manager on the phone and the dealership took care of the rest for me. Sucks I will have to work more hours to make up for this, but I'm glad the dealership helped me out so I could get the insurance started." What is the customer talking about?
What is a Down Payment
400
"I really don't like someone to just do it for me. I need to know what I have and have control of what I will be paying. I don't need someone changing my coverages for me every 6 months. I can do that on my own online anytime." What segment is this caller mostly?
What is Self-Sufficient
400
"Man I better make sure I keep track of this. Good thing it's only for 2 weeks. Just have to make sure that I don't have any tickets or accidents and I can keep it until I turn 25! I love State Farm!" What Auto related thing are they talking about earning and keeping?
What is Steer Clear Discount
400
"Wow being able to call in at night and do this was great. I Provided all the information and even though I only had liability on my old car, I didn't know I could have full coverage for my new car! Now I just have to clean out that 3rd garage and make room." What existing customers benefit is this customer talking about?
What is Added a Car
500
"One of the most important things about insurance is picking a company to take care of you if the unexpected happens. For years, we have been voted as the easiest company to work with in this area. State Farm makes sure that if anything, you will always have the best experience in this area if the unexpected happens." What value is the rep selling?
What is Claim Experience
500
"Man I don't know what that after hours rep was talking about. I don't see why I can't get insurance!? Just because its your car. I mean doesn't insurance cost the same for every vehicle?! Guess I'll have to get my own car." What is it the customer is talking about that we can't bind?
What is Non-Owned Car, (UNOC)
500
"Brah my agent is amazing and all but I do like to shop around a bit and check on prices. I love to save money but I never actually leave. It's funny because I've had and known my agent for 20 years, heck I love the guy! It's like window shopping for a new car, or house, but I love what I have already!" What segment is this customer mostly?
What is Relationship Seeker
500
"Man, I called in to State Farm after hours and just because I have rims, exhaust system, and custom paint job. They said they can't add my new car!! Guess they can't add vehicles with custom items that cost this much! Life is tough for a baller." What is the limited amount of customization after hours can bind on an added vehicle in NECHO?
What is $1000
500
"I moved and didn't even think I would have to do this. Good thing I called After Hours. Sucks they couldn't do it, but they helped me find a new agent that will help me finish this up. Now I just have to adjust to living somewhere so cold when I've lived here in this heat for so long!" What existing customer benefit are they talking about?
What is a State to State Transfer
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