Deadlines
When are status sheets due to be uploaded?
What is the turnaround time for pixel creation
24 hours
What are 1x1s?
3P click and impression trackers
What are the three branches of the Partnerships Department?
1. Inventory 2. Data 3. Measurement
what is the standard predictive-geo-targeting cross-device display rate?
$6
What is the MAXIMUM turnaround time to respond back to a client?
3 Hours
What does a 1p pixel engagement vs. a 1p pixel conversion mean?
Engagements are non-KPI pixels, conversions are KPI pixels
For any RM unit, what does the first click tracker track?
the initial click to expand
What form do you need to send upon launching a FSQ campaign? Who do you need to send it to?
1. PARF 2. FSQ team
When we site serve creative, what else do you need besides the physical banner?
the click through URL
What is the turnaround time for closing an IO once you receive an IO Close?
24 hours
How do you measure revenue from our 1P pixel?
Include the revenue macro in the pixel
A rich media unit with 4 in-unit actions needs how many impression trackers and how many click trackers to track everything in 3P?
1 impression tracker and 5 click trackers: 1 for the initial click to expand and 4 for the 4 in-unit actions
Which Partnerships team do you go to if youre having scale issues from a sitelist?
pships - inventory
What does APC stand for within our Studio A/T suite?
Advanced Predictive Creative
When are AI report tickets supposed to be entered?
As soon as campaign launches or before launch
What is the advantage of the universal pixel?
The client only has to place one pixel instead of separate pixels
What is the difference between a monitoring and a blocking tag?
monitoring tags will still serve the creative but just track it. Blocking tags will prevent the ad from being served entirely
Upon receiving an IO close with 3P data/segments on the campaign, what two things should you do immediately (2) ?
What is the newer product that combines CTV and our A/T Video called?
A/T Video +
when is billing due the first month after a new quarter begins?
the 4th business day
What can the universal pixel NOT measure?
any site action (button clicks)
What is the process for covering ad serving DCM costs?
Have the client add ADT as a billable party, approve/accept pub-paid tags in DCM, add fees to lines in SF, call out fee in trafficking ticket
What are the 3 ways to receive a client's 1st party CRM data?
1. SFTP 2. DMP 3. Liveramp connect
What is the biggest difference between GA and Adtheorent's attribution methods?
GA only captures post-click same environment conversions only whereas Adt captures PC and PV cross-environment conversions