Misc.
What must need to be sent by client and filled out when creating client dashboard?
Dashboard Login Request Form
ROAS
Return on Ad Spend
Name 3 3P segment partners we can use for targeting
Crossix, Symphony, Meddata, Purplelab, NCS, Peer39, Audience Town, Oracle, IRI
RTS
Real-Time Signals
What is the correct naming format for a trafficking ticket?
[campaign identifier] Traffic [all lines/display only, etc] | Launch 4.15
What targeting tactic do we never put budget against? Why?
- pixel/website retargeting
- we cannot predict the scale
NCIF
New Client Initiation Form
what is the very first step of a client sending us their CRM data directly via an SFTP?
get a signed NDA by the BRAND CLIENT, not agency.
ATPA
AdTheorent Predictive Audiences
If lat/long geo-targeting, what also needs to be provided in addition to the lat/long(s)?
a radius
when is billing due?
EOD 4th biz day for PST; (5th biz day at noon EST)
CEM
Cross-Environment Map
When you receive an IO close with 3P segments, a sitelist, or a measurement study on the plan, what should you do prior to closing the IO?
check for a jira ticket and confirm what was checked for avails/feasibility fulfills what was sold in so we dont close campaigns that we dont have avails/feasibility for.
LDA
Legal Drinking Age
What must you do before marking a trafficking ticket as high priority?
Connect with Linzie on rationale
name 2 sensitive categories
cannabis/CBD, firearms, alcohol, political, online gambling, lottery, crypto
PMP
Private MarketPlace
We're running on a sitelist and having trouble scaling. What are a few of our options to increase scale?
1. increase frequency
2. re-check sitelist with pships to see if any additional inventory is avail
3. ask client if they'd be willing to open up to RTS
NCS
Nielsen Catalina Solutions
What should never be included in the Ticket description name?
ASAP
When running a sensitive category campaign, what extra step has to be done with creative prior to going live?
Get the creative approved by the exchanges
SDK
Software Development Kit
Give an example of when or how you would interact with EACH pships alignment.
1. inventory 2. Data 3. Measurement
SFTP
Secure File Transfer Protocol
What are the 7 things you need for standard native trafficking?
1. headline
2. copy
3. CTA
4. click URL OR 1x1s
5. main image
6. logo
7. Sponsor/advertiser name