Acquisition & Commerce
This is how customers first opt into your SMS program.
What is a call-to-action (CTA)?
These programs keep customers coming back for more than just discounts.
What are Loyalty Programs?
This message type tells customers when their order is ready or delayed.
What is a status update or notification?
This Vibes feature lets brands refresh Wallet content without a resend.
What are dynamic fields?
RCS is often called this, since it lives inside native messaging apps.
What is “SMS 2.0”?
The 5–6 digit number your brand texts from.
What is a short code?
This type of message can help activate members who haven’t engaged recently.
What is a reactivation message?
The “buy online, pick up in-store” acronym we all love.
What is BOPIS?
One of Wallet’s biggest advantages: no carrier fees and still high visibility.
What are Wallet notifications?
This carrier-driven format allows brands to verify their sender identity.
What is Verified Sender or Branded Messaging?
These automatic reminders bring customers back to complete a purchase.
What are cart recovery messages?
You can reward customers instantly by delivering this through SMS or Wallet.
What is a mobile wallet offer or pass?
These types of updates are critical for BOPIS and curbside pickup.
What are real-time order notifications?
These two operating systems dominate Wallet adoption.
What are iOS and Android?
These let brands send app-like experiences directly inside a user’s messaging app.
What are rich cards and carousels?
To stay compliant, your CTA must always include this keyword instruction.
What is “Text STOP to cancel”?
A mobile-first loyalty strategy should always include this channel.
What is Wallet or SMS?
Adding this element to servicing messages improves trust and engagement.
What is personalization (like name or order info)?
You can use Wallet to reach customers here, even when they’re not in your app.
What is the lock screen or notification center?
RCS text-only messages with this combination drive 1.2x–2x more revenue than SMS.
What are hyperlinks & buttons?
The goal of commerce campaigns: turn messages into this.
What are conversions or sales?
A common loyalty pitfall: sending too many of these.
What are generic promotional messages?
The #1 best practice: keep messages short and include this every time.
What is a clear next step (CTA or link)?
Wallet passes are most effective when content is this....timely, relevant, and visual.
What is personalized?
The “crawl, walk, run” framework for RCS helps teams do this before full rollout.
What is test, measure, and scale?