Definition
Examples
Visual
Example
Miscellaneous
100
A specific group of people at which a product or the marketing message of a product is aimed towards.
What is TARGET AUDIENCE
100
University textbooks, National Geographic, scientific articles.
What is INFORMATIONAL TEXT
100
http://api.ning.com/files/-BRDyRumrgwFiCfu3OzdaUOWTGJ1aj2EOZPIRh7v3I8YlFISHHmYDw3271nmhhebOgKk6RA0EY1-wn*SzosIR-sk5Cc*73uL/propaganda3.JPG
What is PROPAGANDA
100
"Teachers are the best kind of people" - Jessika Hammond
What is BIAS
100
Single Ladies.
What is TARGET AUDIENCE
200
A type of product promotion/advertising that attempts to  influence  a consumer in favor of purchasing a particular product.
What is PERSUASIVE ADVERTISING
200
You ate today. You went to school today. You have clothing. You are free. But in Little Sue's daily life, there is no food. There is no school. There are no fine clothes to wear. There's nothing. For only a few dollars a day you can give Little Sue drinkable water, food and a chance to go to school.
What is EMOTIONAL APPEAL
200
http://www.msvu.ca/site/media/msvu/happy-children.jpg
What is TARGET AUDIENCE
200
"86% of social network-using teens comment on a friend's wall" - Scientific America
What is FACT
200
Advertisement meant to educate the public on a new product’s name, benefits, value, and features.
What is INFORMATIONAL ADVERTISING
300
A simplified and standardized conception or image of members of a group.
What is STEREOTYPE
300
I've never met Dustin, but I know punks like him are trouble-makers.
What is PREJUDICE
300
http://1.bp.blogspot.com/-ClEcujtPOZE/TjlnZ7Cp3yI/AAAAAAAAARM/i7LqcxsJXdk/s1600/pepsi_vs_coca_cola.jpg
What is COMPARATIVE ADVERTISING
300
Explaining your idea; selling your commercial.
What is PITCHING or PITCH
300
Choice of target audience, advertising techniques and advertising approaches.
What is MARKETING APPROACH
400
Texts, meant to amuse and interest an audience. Meant for recreational use.
What is ENTERTAINMENT TEXT
400
The Canadian Association of Dentists made a commercial to illustrate the importance of flossing every day.
What is ADVOCACY
400
http://filipspagnoli.files.wordpress.com/2009/06/discrimination1.jpg
What is PREJUDICE or STEREOTYPE
400
An advertising technique that does not aim at selling.
What is ADVOCACY ADVERTISING
400
Facebook, Twitter, MySpace, MSN...
What is SOCIAL MEDIA or SOCIAL NETWORKS
500
All the media technologies that are intended to reach a large audience.
What is MASS MEDIA
500
Where Adolf Hitler leads, there is victory!
What is PROPAGANDA
500
http://krishnade.com/wp-content/uploads/Social-media-policy-webinar-Krishna-De.jpg
What is MEDIA
500
"Targeting everyone"
What is THE BIGGEST MISTAKE IN ADVERTISING
500
"Uncle Sam Wants You!"
What is PROPAGNADA.
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